7 Design Strategies for Improving Your eCommerce Website

eCommerce website design

Converting your visitors on your eCommerce site into loyal customers requires a well-designed website that is not only easy to use but also has aesthetic appeal. So, if you want your eCommerce site to stand out among the others, you need to get the most effective website design that will help you in getting a lead. Follow these design strategies and see how your eCommerce website will give you an advantage over your competitors:

1. Give Your Website a Personality

Online shopping is a serious business, but that doesn’t mean your eCommerce site needs to look like one. Having a personal touch to your online store will help you stand out. Whether it’s your choice of colours, the type of font used or the design of the website, giving your eCommerce site a personality of its own will give you an edge.

2. Exhibit Products On the Landing Page

Another important factor that will help you to make your eCommerce site stand out among the others is starting out with a great landing page. You can create an eye-catching landing page by showcasing your products. Doing this will help your customers to see which products you have for sale and your pricing structure. Giving your customers a quick overview of your products will help them to decide on what product to buy.

3. Keep Visual Hierarchy In Mind

A website is not merely a collection of random elements; all the elements on a site should work together to form a clear and understandable hierarchy. This hierarchy should be clearly visible at all times, even when a user is scanning a page. The hierarchy is the skeleton of the site, and it helps the user to know what is most important and what is secondary.

4. Use Sticky Navigation

Visitors of eCommerce websites are known to do a lot of back and forth navigation while searching for a product on the website. With sticky navigation, the visitors will not have to scroll down to get back to the same spot. Sticky navigation will stay fixed on the top of the page as the user scrolls down. This will help them to browse your site quickly and easily without spending time scrolling.

5. Advertise Your Specials

Use banners and special offers to attract customers to your site. Even if you don’t have a special offer, you can create one to increase your sales through your eCommerce site. This will help you create brand awareness and get more customers to notice your site. This is more of an offline strategy, but it can also be used on your website.

6. Design for Mobile

One of the most important tenets of good website design is making sure your website is responsive. Mobile is an essential aspect of your customers’ internet usage, and it is growing by the day. By designing a mobile-friendly website, you will be able to help your customers to do their shopping without any problems.

7. Create a One-Page Checkout

A one-page checkout allows your customer to browse your site visually by showing products in categories, then simply check the items they want to purchase and pay for. This speeds up the checkout process and gives the customer a better sense of the value of your products.

Conclusion

Creating a functional and easy-to-navigate eCommerce site will take time and effort. However, if you are willing to spend the time, you can be assured that you will reap the rewards of having a great eCommerce site. These seven design strategies will not only help you to create your eCommerce website but also keep your customers interested in your site.

Designing an eCommerce website that converts should be your priority as a business. With the help of Lethal, you can have a lead-generating website that brings in more customers than you can imagine. Work with our team today and experience the Lethal difference through our eCommerce website design services. Contact us today to get started.