As an online retailer in Australia, you already know that the website design of your Shopify store is critical to your success. But did you know that common design mistakes could be hindering your sales? In this two-part series, we will analyse some of the most common Shopify design mistakes and how to fix them.
1. Poor Product Photography
Product photography is one of the most critical elements of your Shopify store’s design. High-quality images can make your products look more attractive and help customers make purchasing decisions. However, many Shopify store owners make the mistake of using low-quality images or not including enough images.
One way to prevent this mistake is to invest in professional product photography. This will ensure that your products look their best and give customers a clear idea of what they buy. You should also include multiple images of each product from different angles and backgrounds to give customers a complete view of the product.
2. No Site Search Option
Have you ever wondered why most website designs contain a search bar? Customers often have a specific product or item in mind, and a site search option makes it easier to find it quickly. If your Shopify store doesn’t have a search bar, customers may become frustrated and leave your site.
To avoid this mistake:
- Include a prominent search bar on your website, ideally at the top.
- Make sure it’s easy to use and provides relevant results.
- Consider adding filters to help customers narrow their search results.
3. Unresponsive Design
Unresponsive designs need to adjust to the screen size they display. Customers may need help navigating the site or purchasing, especially on mobile devices. More than half of all online traffic comes from mobile devices, so your website must be optimised for mobile use.
Hence, always check if the website is designed with a mobile-first approach, using responsive design elements that adapt to different screen sizes. This will ensure all customers have a seamless shopping experience regardless of their device.
4. Aggressive Colour Schemes
Some brand owners overuse bright, bold colours to grab attention and stand out. However, aggressive colour schemes can have the opposite effect and turn customers away. It can make the website look unprofessional, overwhelming, and difficult to read.
Instead, use a simple and clean colour scheme that aligns with your brand identity. Apply contrasting colours to highlight important information and make it simple for customers to manoeuvre the site. Remember, less is often more with colour schemes.
5. Inappropriate Product Descriptions
Website design often thrives on the perfect balance between aesthetics and functionality. However, paying attention to the written content is essential, particularly product descriptions. Inappropriate or inaccurate product descriptions can mislead customers and damage your brand’s reputation.
Ensure that your product descriptions are accurate, informative, and engaging. For example, instead of generic descriptions that list the features of a product, use descriptive language that paints a picture of how the product can benefit the customer.
These are just a few common Shopify design mistakes that could hinder sales. By fixing these mistakes, you can create a more user-friendly, visually appealing, and trustworthy Shopify store that will help you attract and retain customers. Watch out for Part 2, where we will explore more Shopify design mistakes and how to fix them.
Lethal is a website design company in Perth that specialises in Shopify design and development. Our team of experts can help you create a stunning and functional online store that will drive sales and grow your business. Contact us today!