Instagram, which has more than one billion active users and ranks second only to its parent company Facebook in terms of active users, offers an incredible opportunity for brands to reach their target markets. The app provides advertising tools that are easy to use and help you find success when you use them.
If you are just starting to consider Instagram advertising as an opportunity, here’s a guide to why it’s your best entrance into image-based advertising.
1. Instagram Offers Ever-Increasing Opportunities
Instagram advertising is one of the fastest-growing ad formats for brands. Brands can grow on Instagram by providing them with more ways to increase their impact, reach new audiences and build their communities with more engaging experiences.
Instagram announced that it had more than one million advertisers on its platform in May 2017, and the number has only increased since then. It’s growing at a phenomenal rate, which means more advertisers than ever vying for the same space.
With its growth comes opportunity, but it’s also important to realise that many people want your business, and Instagram is a competitive market.
2. Instagram’s Advertising Tools Are Simple But Powerful
Instagram has upped its advertising game since it allowed advertisers to add links to their ads in October 2014. It now uses a combination of machine learning and human oversight to ensure that ads are not offensive, misleading, or inappropriate.
There are dozens of Instagram advertising tools to choose from. You might be using some of them without realising it.
3. Instagram Ads Enable You to Build a Brand Following
By focusing on your ads and emphasising compelling images, you are doing more than just trying to increase brand recognition. By having an ad focused on a topic or a product, you can build an audience who will want to view your images or follow your account just because they like your advertising.
Instagram advertising is a great way to build brand awareness and increase engagement with your target audience. If a user sees an advertisement and likes it, they may opt to follow the brand, leading to more brand awareness and sales.
When planning your ad, you need to focus on the images you are using and make sure that you are representing them in the way you want to. You want to be purposeful as well as creative in your approach.
4. Instagram Lets You Leverage Higher Engagement Rates
When you use Instagram ads, you are already part of a naturally focused network on visual content. This provides you with a better chance of seeing your ads and more detailed feedback from your audience.
One thing that Instagram does well is provide you with metrics that will help you see how your ads are performing. This is important because it gives you insight into how you can be more successful with your ads.
Conclusion
Instagram is one of the most popular platforms on the planet, and it’s still growing. This makes it an excellent tool for companies to expand their reach and brand awareness. It’s not going to be easy to stand out, but the platform is still growing, and the space is still available.
If you are looking for a way to advertise your products and services and reach a more visual audience, there’s no better place to start than with Instagram.
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