As an e-commerce entrepreneur, you must be very familiar with the importance of sales. If your sales aren’t up to scratch, it’s time to look for new ways to boost your revenue.

One of the most effective strategies is to run a giveaway. A giveaway is a great way to increase sales, grow your brand, and engage with your audience. This article will discuss how to increase Shopify sales with a giveaway.

Why a Giveaway?

A giveaway is a marketing strategy that involves giving away free products or services to your customers. The goal is to incentivise people to engage with your brand and increase your audience reach.

Giveaways are a great way to increase brand awareness and build customer loyalty. They allow you to showcase your products and services to potential customers, which can lead to increased sales and revenue.

How to Run a Successful Giveaway?

Running a giveaway isn’t as simple as just giving away free products. You need to plan and execute your giveaway to attract potential customers and generate sales. Here are some tips to help you run a successful giveaway:

1. Define Your Goals

Before you start planning your giveaway, you need to define your goals. What do you want to achieve with your giveaway? Do you want to increase sales, grow your email list, or build brand awareness? Once you’ve defined your goals, you can plan your giveaway accordingly.

2. Choose the Right Prize

The prize you choose for your giveaway will play a significant role in its success. You need to select a reward that is relevant to your target audience and will incentivise them to participate. It should be valuable enough to encourage people to take action but not so valuable that it attracts the wrong kind of audience.

3. Set the Rules

The rules of your giveaway should be clear and straightforward. You must define the entry requirements, the deadline, and the winner selection process. Make sure you comply with the rules and regulations of your state or country to avoid any legal issues.

4. Promote Your Giveaway

Promoting your giveaway is crucial to its success. You must use all the available marketing channels to reach your target audience.

Use social media, email, and influencer marketing to promote your giveaway. Ensure your promotion is visually appealing and your message is clear and concise.

5. Follow Up with Participants

After the giveaway, you need to follow up with the participants. Send them a thank you email or a discount code to encourage them to make a purchase. You can also ask for their feedback to improve your future giveaways.

Benefits of a Giveaway

Running a giveaway can have several benefits for your e-commerce website. Here are some benefits of a giveaway:

1. Increase Brand Awareness

A giveaway can help increase brand awareness by exposing your brand to a larger audience. When people share your giveaway on social media or with their friends, it can lead to increased brand recognition and loyalty.

2. Grow Your Email List

A giveaway can help grow your email list by incentivising people to sign up for your newsletter. This can increase your email marketing efforts and increase sales and revenue.

3. Boost Sales

A giveaway can also boost sales by encouraging people to make a purchase. You can offer a discount code or a free product with a purchase to incentivise people to buy from your e-commerce website.

4. Engage with Your Audience

A giveaway is a great way to engage with your audience and build customer loyalty. You can ask for feedback or encourage people to share their experiences with your brand on social media.


A giveaway is a great way to increase Shopify sales and grow your brand. It can help increase brand awareness, grow your email list, boost sales, and engage with your audience. To run a successful giveaway, you must define your goals, choose the right prize, set the rules, promote your giveaway, and follow up with participants. By following these tips, you can run a successful giveaway and achieve your business goals.

Lethal specialises in building e-commerce websites that are optimised for conversions and sales. We have experience working with Shopify and can help you create a visually appealing, user-friendly website that will attract customers and drive sales. Contact us today to learn more about how we can help you grow your Shopify business.