A user experience tells the person’s impressions when using a product, system or service. It includes all aspects of the user’s interaction with the product, system or service, including their perceptions and emotions. In fact, user experience is one of the primary factors you should consider when establishing a website.
This is because a website that doesn’t load fast or is hard to navigate can make customers click the “back” button and go to another site. The same goes for eCommerce websites. You want to ensure that the design of your website is suitable for your target audience and that it can keep your customers engaged.
Here are the top three useful suggestions for making your eCommerce website user-friendly.
Ensure Trouble-Free Navigation
Let’s face it. No one wants to visit a website where you’ll have difficulty navigating the various commands and buttons. You want to ensure that your customers can easily access your website without experiencing hiccups. You can do this by creating a simple and easy-to-understand navigation system. This will make your customers come back for more.
Make sure your website has a search bar to help your customers find what they want. This way, they won’t go through the trouble of browsing through your website to see what they need.
In addition, make your website more mobile-friendly. After all, there’s a rise in internet access through mobile devices. That’s why the website design must adjust to the screen size of your customers’ devices so they can visit your website without any problems.
Enhance the Website’s Speed
Did you know that having a sluggish website might cause you to lose visitors? According to a study by Kissmetrics, 47% of consumers expect a web page to load in two seconds or less, and 40% will abandon a website that takes more than three seconds to load.
This only shows that you need to work on the speed of your website if you don’t want to lose customers. You can do a few things to increase the speed of your website, like:
- Use a content delivery network (CDN)
- Optimise your images
- Minimise your code
- Use a caching plugin
Doing these things will load faster, and your customers will have a better experience visiting your site.
Update Your CTAs
Your eCommerce website must incorporate appropriate calls to action or CTAs. These are buttons or links that encourage your visitors to take action. For example, you might use a CTA to link to your product page or encourage visitors to sign up for your email list.
However, you should place your CTAs in strategic locations on your website. This ensures that visitors can see them and be encouraged to take the desired action. For instance, you should position your CTA above the fold on your website if you want users to subscribe to your email list. This means that it should be visible without visitors having to scroll down.
There are various factors to deal with when creating a user-friendly eCommerce website. You can build a fun eCommerce site for you and your consumers by paying attention to the ideas provided above.
Lethal is a reliable and high-quality website design company specialising in making your eCommerce website user-friendly. This way, you can gain potential customers and achieve your business goals. Get in touch with us today for more information!