Did you know that the current average cart abandonment rate in 2022 is 69.57%? That means seven in every ten customers do not complete their transactions. This is an issue that even well-designed websites face. So how can you earn higher conversion rates?
Lethal, your trusted digital marketing agency in Perth, shares a quick guide on how you can improve the checkout page of your eCommerce website:
First, What Does Checkout Mean in eCommerce?
When you hear the word “checkout,” you probably think of the process of buying something in a store. But in the world of eCommerce, checkout has a different meaning.
In eCommerce, checkout is the final step in the buying process, where the customer enters their payment information and completes the purchase.
The checkout process is vital for two reasons. First, it’s the last chance to make a good impression on the customer and encourage them to complete the purchase. Second, it’s the most critical step in preventing shopping cart abandonment.
How You Can Improve Your eCommerce Checkout Page
There are some key things you can do to improve your eCommerce checkout page and make it more user-friendly:
1. Keep It Simple
The most important thing to take note of when designing a checkout page is to keep it simple. Customers should be able to easily find the information they need and understand what they need to do.
Avoid clutter by only including the essential elements on the page. This might include the customer’s name, shipping address, payment information, and a place to enter a coupon code.
2. Use White Space Properly
White space is your friend when it comes to web design. It can help to break up a page and make it more readable.
Regarding the checkout page, you want to use white space to highlight essential elements. This might include the “submit” button or the total cost of the purchase.
3. Use Images Sparingly
Too many images can make the page look cluttered and distract customers. Instead, focus on using images that help to highlight the most important elements on the page.
4. Use Clear and Concise Text
The text on your checkout page should be clear and concise. Customers should be able to quickly scan the page and understand what they need to do.
Avoid using technical jargon or long, drawn-out sentences. Instead, use simple language that is easy to understand.
5. Use a Consistent Colour Scheme
When it comes to web design, consistency is key. This is especially true with colour scheme.
You want to use a colour scheme that is easy on the eyes and easy to understand. Stick to a few colours and use them throughout the page.
6. Use Positive Customer Reviews
If you have positive customer reviews, you should showcase them on the checkout page. Customer reviews can help establish trust and confidence with potential buyers.
7. Offer Reliable Customer Support
If a customer has any questions or concerns, you want to make sure they can easily get in touch with customer support. Include a phone number or live chat option on the checkout page.
8. Use Security Seals
If you’re asking for customers’ personal and financial information, you want to ensure security seals are in place. This will help to reassure customers that their information is safe and secure.
9. Include a Progress Bar
A progress bar can be a helpful way to let customers know how close they are to completing the checkout process. This can help to reduce anxiety and keep customers on the page.
10. Test, Test, Test
Last but not least, it’s essential to test your checkout page before you launch it. Test the page on different browsers and devices. Make sure all the links and buttons are working correctly.
By following these tips, you can design a checkout page that is both functional and attractive. A well-designed checkout page created by an expert in eCommerce web design in Perth can help to reduce cart abandonment and increase sales.
Lethal is an established digital marketing agency that offers various services, including eCommerce web design in Perth. Get in touch with Lethal’s team to learn more about our services!