If you are running an online store, you would know how important having a high conversion rate is. A conversion rate is the percentage of visitors to your website who complete a desired action, such as making a purchase, filling out a form, or subscribing to a service.

In the case of an online store, the desired action is making a purchase. In this article, we will discuss what is a reasonable conversion rate for a Shopify store and how you can increase it.

What Is a Good Conversion Rate for a Shopify Store?

The average conversion rate for an e-commerce store is around 2-3%. However, this number can vary depending on the industry, product, and type of website. According to a study by Littledata, the average Shopify conversion rate is 1.4%. However, this number can be improved by implementing specific strategies.

How Can You Increase Your Conversion Rate?

Conversion rate is an essential metric for any business. A higher conversion rate means more customers and more sales for your business. So, how can you increase Shopify conversions? Here are some tips:

Improve Your Website Design

The design of your website plays a crucial role in converting visitors into customers. A well-designed website can be challenging, leading to a high bounce rate. A high bounce rate means visitors leave your website without making a purchase.

To improve your website design, you should focus on the following elements:

  • Navigation: Make sure that your website is easy to navigate. Use clear and concise menu items to make it easier for visitors to find what they want.
  • Mobile Optimisation: More and more people shop online using their mobile devices. Make sure that your website is mobile-friendly and optimised for different devices.
  • Page Speed: The speed of your website can also impact your conversion rate. A slow website can lead to high bounce rates and a poor user experience. Use tools like Google PageSpeed Insights to analyse your website and make improvements.

Use High-Quality Product Images

High-quality product images showcase your products and make them more appealing to potential customers. Ensure your product images are clear, high-resolution, and show the product from multiple angles.

Offer Free Shipping

Many customers abandon their shopping carts when shipping costs are high. You can encourage customers to complete their purchases and increase your conversion rate by offering free shipping.

Provide Social Proof

Social proof refers to the idea that people are more likely to trust and follow the actions of others. You can use social proof in the following ways:

  • Customer Reviews: Encourage your customers to leave reviews and ratings on your website. These reviews can help to build trust and credibility.
  • Testimonials: Use testimonials from satisfied customers to showcase the benefits of your products and services.
  • Social Media: Showcase your products and engage with your customers on social media. This can build a community around your brand and increase your conversion rate.

Use Retargeting Ads

This is a great way to reach customers who have visited your website but have yet to purchase. Retargeting ads work by showing ads to customers who have already shown an interest in your products or services. This can remind them of your brand and encourage them to purchase.

Use Exit-Intent Popups

These popups show a message or offer to visitors who are about to close the tab or navigate away from your website. This can encourage visitors to stay on your website and purchase.

Offer Discounts and Promotions

You can offer discounts for first-time customers, customers who sign up for your newsletter, or customers who refer their friends. These promotions can increase your conversion rate and encourage repeat business.


Shopify is a powerful ecommerce platform that allows businesses to create and manage an online store. You can also hire the best web design company to help you develop effective marketing strategies to promote your Shopify store and attract more customers. With the right web design company and marketing tactics, you can increase your Shopify conversion rate and maximise your profits.

When it comes to optimising your Shopify conversions, consult the professionals. Our team of experts at Lethal can assist you in achieving your objectives. For a consultation and to start enhancing your internet presence, get in touch with us right away.