Essentially, creating a web design or a redesign is meant to improve a business’ online performance. A revamped website brings that upgraded look and feel that can attract visitors and potential customers better.
With that said, it pays to remember that not all website design projects become successful. Businesses and organisations may not realise it, but they are likely committing missteps that lead them to a non-performing design. In the worst cases, these mistakes tend to cost them a lot without bringing them significant returns.
It is for this reason that you must proceed with every step of your project with a thorough plan and strategy.
The Impact of Website Design on Digital Performance
Before anything else, you should remember that web design is more than just adding pretty pictures and choosing great fonts for your text. In reality, this includes improving your website’s overall appearance and functionality to benefit its users.
Considering this, there are other factors you need to consider aside from visual appeal. You also need to think about how visitors will use and navigate your site. Is your homepage crowded with overwhelming chunks of text? Is your menu easy to find and use? Are your pages loading fast enough for your visitors?
Those are just some of the many questions you will have to ask throughout your website design project.
Top 2 Mistakes That Can Sabotage Your Business’ Digital Performance
How you design your website affects how users will use your online platform. Considering this, you’ll want to plan out your design carefully to provide them with the best experience.
If you aren’t sure how to get started with this huge endeavour, beginning with avoiding common mistakes is a smart strategy. To help you out, here are the top two web design mistakes that you must avoid at all costs to preserve your business:
MISTAKE #1: Including Too Much Information on Landing Pages
Users today are savvier than ever; they want to find the information they need as soon as possible.
Considering this, creating busy landing pages and stuffing too much information will not help them do this. Rather, it will simply make them frustrated with your business and make them turn to your competitors. It will leave a negative impression on them—something that they surely won’t forget any time soon.
To avoid such a mishap, you need to keep your landing page comprehensive yet simple. You must achieve a clean design and add concise texts as this can make your website not only beautiful but also inviting to users.
MISTAKE #2: Forcing Engagements through pop-ups
There’s nothing wrong with adding pop-ups and chatbots here and there. However, you need to do this tastefully; forcing engagement may only irritate your visitors and potential customers. Sometimes, this may keep them from finding what they need or even distract them from performing your desired actions.
Whenever adding any pop-up, subscription request, or chatbot, do it in such a way that does not interfere with your visitor.
Conclusion
When designing or redesigning your website, you have to be mindful of the elements or changes you will add. You have to strike a healthy balance between the aesthetics and functionality of the online platform. On top of that, remember that your ultimate goal is to make it easier for visitors to find the information they need. As long as you stay committed to improving your customer’s buyer journey, you’ll be well on your way to crafting a website that brings results.
Lethal is a website design company in Perth, WA specialising in building high-converting websites. Rather than simply create a pretty website, we focus on enhancing your customer buyer journey and increasing your business revenue. If this sounds like what your firm needs, get in touch with us today to get your free quote!
