The International Monetary Fund (IMF) has a gloomy outlook for the economy this 2022. It has downgraded its global growth forecast for 2022 to 3.2% from the previously projected 3.6%. This pessimism is due to the increasing uncertainty surrounding the COVID-19 pandemic and its potential impact on the global economy.

The conflict in Europe was one of the main reasons for the further pessimism about the economy. The war not only led to the loss of life and damage to property but also caused economic disruption.

The current economic downturn has been hard on businesses of all sizes. But there are ways to protect your company from financial devastation. One of them is to carve a larger share of the market.

A larger market share gives your company a bigger piece of the pie and can help insulate it from the effects of an economic downturn. When consumers are cutting back, a company with a larger market share is more likely to maintain its sales and profits. You can achieve this by investing in digital marketing.

Stronger Online Presence

In today’s business world, it has become increasingly complex and even tricky for some entities to stand out and reach out to their potential clients, especially organisations that are new on the market. With numerous businesses vying for attention, making your company stand out from the rest can be challenging.

Businesses must get creative and find ways to stand out from their competitors to succeed in today’s online market. It can be achieved through various methods, such as creating unique content, engaging in digital marketing, and using targeted advertising.

One brilliant way to achieve this is to create compelling and targeted content. It can be in the form of blog posts, infographics, videos, or even just well-written articles. Whatever the format, the content must be interesting and valuable to the target audience.

Another way to stand out in a saturated online market is to have a solid social media presence. It means not only being active on social media but also creating content that is shareable and engaging.  

Finally, entities must ensure that their website is optimised for search engine ranking. It includes ensuring that the website is well-designed and easy to use and using relevant keywords in the website content. By taking these steps, businesses can make themselves more visible in a saturated online market and attract more consumers.

Makes Your Brand Relevant

Digital marketing is a crucial aspect of brand building and promoting relevance. It creates and promotes a brand or product through digital channels such as social media, search engines, and email. 

This marketing strategy helps brands reach a wider audience and build relevance by creating and sharing interesting and valuable content with potential customers. It also allows brands to connect with customers and develop a relationship of trust and loyalty. This marketing is essential for any entity that wants to build a solid and relevant brand. It can help companies reach new customers, connect with existing customers, and make a loyal following.


Digital marketing has many benefits, including the ability to reach a large audience with minimal effort, the ability to track and measure results, and the ability to target specific demographics. Additionally, digital marketing is cost-effective and can be personalised to the particular needs of your business.

Your company can reap these benefits with the help of a seasoned digital marketing agency. There is no one better positioned to help you than Lethal. With our support, you can find your footing in this economic downpour and expand your business. So, contact us now for more information!