In today’s ever-changing business landscape, it’s not enough to have a website as an online representation of your brand.
The website has to be robust enough, such that it looks visually appealing and highly functional to reel in potential visitors and retain existing ones. It should also provide them with authentic value so that they continue visiting your website and trusting your brand.
Having a solid website all boils down to the effectiveness of the web design. However, some site owners tend to commit a few mistakes that are not profitable. In this article, we will share with you four web design mistakes that should not be practised:
A poor online representation of your business
Did you know that it only takes about 0.05 seconds for users to form an opinion about your website? This initial impression about your site is what will make them stay or leave your site. There must be a good reason for these users to have landed on your web page, to begin with. It means that they are looking for something that your business offers. However, if you have a poor online representation of your business such that users find it hard to understand your brand and your products or services, they will end up bouncing out to a competitor’s site instead.
Slow loading pages
Nothing can be more annoying than a website that has slow loading speeds. Adobe claims that 39 per cent of people will stop engaging with a website if images won’t load or take too long to load. In fact, web pages with a longer load time will have higher bounce rates as compared to other webpages that load faster.
For this reason, you must ensure that your website has no site issues, as far as loading time is concerned. You can utilise various tools, such as “The Speed Update” to ensure a faster loading time for your web page.
Irrelevant or poor pieces of content
When it comes to the digital world, it is often said that content is king. While the technical aspect of a website serves as the backbone, the content is the heart and soul. Users find their way on your webpage because they are looking for valuable information, products, or services that you can possibly offer.
If you want to provide them value, make sure that your pieces of content are well-written, concise, compelling, and insightful. For instance, your site should have a clear and concise About Page, well-put calls to action, and relevant blogs containing useful information.
Unoptimised content for SEO efforts
The use of Search Engine Optimisation (SEO) plays a crucial role on your website. Optimising your website ensures that your site earns the top ranking on the Search Engine Results Pages (SERPs) so that it will receive higher traffic rates. This is why you have to update your website consistently, write relevant pieces of content with appropriate keywords, and build quality links. If your site is unoptimised for search engines, it won’t be found in the first place, leaving you with missed opportunities.
As you see, your website is the face of your brand that will translate into many opportunities for your business. For this reason, you must ensure that its web design is robust, represents your brand effectively, has a fast loading page, contains relevant and quality content, utilises SEO, and is mobile friendly. All these will give you a top-notch website for the growth and success of your business!
Do you want to ensure the best web design for solid user experience? Having trouble with enhancing your website design? Get in touch with us today and consult with our renowned results-driven website design company in Perth!