Websites are being created rapidly to appeal to and engage the broad majority of internet users. There were little over 210 million web pages in 2010. Currently, there are more than 1.8 billion people on the planet.
This gives website designers a large user pool to work with. However, many of these are not very consistent in their website habits.
But the website design trends that have been developing over the last few years will continue to exist in 2022. Websites with flash and animation headers have increased due to the focus on the economic crisis.
These websites are typically expected to have a significant number of visitors and are intended to be memorable. In the future, it will be anticipated that website designs will be responsive. Responsive website design can increase the variety of devices on which the site can be viewed.
To have a grasp of the web design statistics and trends in 2022, we have compiled them for you:
1. Usability Is Regarded by 27% of Consumers as a Crucial Design Factor for an Online Store. (Good Firms 2021)
In a survey of more than a thousand US consumers, 60% said that a website’s usability is essential to them when they shop online. Visual hierarchy, colours and consistency will help you make your website as user-friendly as feasible.
2. For 28.83.5% of Web Development Designers, Developers, and Agencies Getting Crucial Customer Data and Materials Is Complex. (Atarim, 2022)
The most prominent challenge to executing and finishing projects, according to Atarim’s most recent case study, is acquiring client material. Eighty seven point five per cent still gather this content via email is more notable.
Using their case study as inspiration, Atarim produced a free e-book to help digital businesses and individuals deal with this problem. Seventy five per cent of those who read it said it considerably improved their ability to get all the information they needed from the client in less time.
3. Consumers Favour Primary Colour Schemes by 18,26%, Compared to Complementary and Analogous Colour Schemes by 21% And 20%, Respectively. (Top Design Firms, 2021)
Consumers have different preferences regarding colour schemes. You should be familiar with colour theory to understand the distinction.
A complementary colour scheme uses two colours directly across from each other on the colour wheel (like orange and blue) and relevant tints of those colours. An analogous colour scheme is created by combining one primary colour with the two colours directly adjacent to it on the colour wheel (for example, green, purple and blue).
Companies should consider their products, services and target audience when choosing a colour scheme.
4. Despite Over a Billion Websites Online, Only 0.1 per Cent of Them Receive More Than Half of All Traffic. (Network Engineering, 2019)
Your website needs to be professionally designed, implemented and maintained if you want it to rank among the most popular. Unfortunately, many business owners economise by creating websites or using amateur web design services. On the other hand, a poor-quality website that falls short of user expectations will ultimately cost you more.
A custom website that speaks to your target audience and is optimised for conversions can be made by a web design company. These experts also develop strategies based on 2022 website design trends to keep you ahead of the competition. Most website design services cost much up front, but they offer a much better return on investment (ROI) over time.
The website design trends mentioned above are all you need to start your business on a different note. We hope this article has supplied you with enough information to give you an idea of the direction in which the web design industry is moving.
Work with the best website design company in Perth to have your website look good and professional. At Lethal, we create websites around a lead generation strategy, email nurturing process and conversion strategy! Contact us now for more details!