Innovation is key when it comes to eCommerce design, and that’s especially true for 2022. Here are some trends to watch out for:
Vertically Aligned Menus
For the past few years, it’s been common to see horizontal menu bars because we assume that customers are used to browsing from left to right. This year, expect to see menus that are taller and thinner.
The idea behind the vertical menu is to cut down the number of clicks it takes to find the right product. Rather than scrolling down a list to find what you’re looking for, vertical menus make it easy to see everything at once.
This is also a good way to ensure you don’t overwhelm customers with too many choices. You can also integrate product carousels into your site to help customers make sense of your offerings.
Innovation doesn’t stop with menu layouts. In addition to this trend, you can also expect to see unconventional layouts in the year ahead.
Can you picture yourself selling a product that looks like a smartphone on the home page? How about a vinyl record? How about a video game console? That’s the sort of thing that we’ll see more of in the coming year.
Think outside of the box (literally) when you’re choosing a layout for your site. Customers are looking for something unique and unexpected, so this is one trend that you should consider with your eCommerce design.
Sophisticated Voice User Interfaces
You’ve probably heard of voice user interfaces before, but did you know that they’re making a comeback in eCommerce?
There’s a reason for this — many people find it easier to navigate a website using voice commands. It’s easier to use an interface like this when your hands are occupied (such as when you’re carrying groceries into the house).
While you can’t expect everyone to want to use a voice interface, it’s worth considering for your eCommerce design. Voice interfaces make it easier for customers to find what they’re looking for and may help them complete the purchase.
Holistic Ecommerce Experience
It’s hard to believe that most people are still shopping online as if they were in a brick-and-mortar store. In the coming year, customers will expect more than that.
They’ll want an experience that is equal parts convenient and personalised. This means that you’ll want to make it easy for customers to find what they’re looking for based on what they’ve browsed in the past. You’ll also want to make it easier for them to compare different products by using 360-degree product views.
Finally, you’ll want to create a personalised eCommerce experience. This could include sending recommendations based on past purchases, recommending products based on what your customers are doing at the moment, or even sending offers that are more personalised.
Indeed, innovation is the name of the game when it comes to eCommerce design. This year, we expect to see trends that reflect the changing expectations of customers.
If you’re looking to build an eCommerce brand, then you’ll need a reliable design agency.
Lethal offers the best ecommerce web design in Perth. We offer a unique approach to delivering the best results for your eCommerce web design. Get in touch with us.