Shopify has drastically changed the game regarding e-commerce websites and marketing. After all, Shopify has over 500,000 merchants using its platform, and the list is growing daily. They provide an excellent opportunity for entrepreneurs to start their start-up and resell the Shopify e-commerce solution.
However, not every store owner in Shopify gets successful. Sometimes, a few bad decisions can ruin your brand. Moreover, some merchants have difficulty getting their sales and growing their business.
Here are a few reasons many Shopify stores fail:
1. Bad Design
Most Shopify stores have a similar design regarding the website and app. Moreover, a lot of apps for Shopify have the same design. This is where you can differentiate yourself from the rest.
Your Shopify store needs to have a unique design that is both creative and fresh. Shopify’s default design is functional but doesn’t help you stand out. You can try out the Shopify theme store, where you can find plenty to create your own.
You can also seek the help of a website design company. This way, they can teach you how to change your Shopify design and the whole look of your store. Moreover, they can develop a unique app or theme for you.
2. Poor Marketing
Some Shopify stores rely on affiliate marketing. This means they offer a commission to anyone promoting their store for them. However, growing your sales is hard if you rely solely on affiliate marketing—you need to diversify your strategies.
You can generate traffic from your existing social media accounts if you are a beginner. Moreover, you can use Facebook ads to drive traffic to your Shopify store. If you spend some money and don’t get the sales you want within 14 days, you can get a refund.
3. Poor Customer Experience
When it comes to selling on the web, the best thing you can do is to provide excellent customer service. Your customers should be able to interact with you whenever they want. This helps build trust and increase the sales of your store.
To provide your customers with a superior experience, you should allow them to interact with your store via live chat. This will enable you to create a personal connection with your customers while they are shopping.
Moreover, you should also make sure that you respond to their queries as quickly as possible. You can also add a FAQ section to your site. This helps them find answers to their questions without the need to contact you.
Growing your business in Shopify can have its ups and downs. Regardless, you must ensure that your brand has a strong foundation. Be aware of why most Shopify stores fail to avoid the same mistakes when your business thrives.
Lethal Digital is a high-quality website design company in Perth that can help you enhance your Shopify store and other e-commerce website needs. Get in touch with us today!