Over the last 30 years or more, the way businesses advertise themselves has evolved dramatically. Because of the digitisation of the marketing industry today, new channels, platforms, and terminology are being employed. Digital marketing and digital branding are two of the most visible.

The term “digital branding” is commonly used to describe the different ways a firm attracts people online.

Digital marketing is a subset of branding. However, it is more focused on a specific service or product inside the firm. They are both necessary for your business to prosper over time. You will use several marketing techniques such as SEO, social media, content marketing, influencer marketing, and online advertising.

What is Digital Branding?

Digital branding is creating a company’s brand identity through digital channels such as websites, social media, email, and mobile apps. This process includes creating a unique name, logo, and other branding elements that will be used across all online platforms. It also involves developing a brand voice and messaging that is consistent with the company’s overall mission and values.

What is Digital Marketing?

Digital marketing is the process of using online channels to promote and sell products or services. This includes creating and managing online ads, developing and managing a website, and using social media to reach potential customers. It also involves using search engine optimisation (SEO) to ensure that your website appears on search engine results pages (SERPs) and using email marketing to reach potential customers.

What’s the Difference Between Digital Branding and Digital Marketing?

Digital branding is more about the business overall, while digital marketing is more about promoting and growing the business.

Digital branding includes the following:

  • Developing a brand identity
  • Creating brand guidelines
  • Building a website
  • Designing marketing materials
  • Developing a social media strategy
  • Creating content
  • Developing an advertising strategy

Digital marketing, on the other hand, is more action-oriented and includes the following:

  • Generating leads and sales
  • Building an email list
  • Increasing website traffic
  • Engaging with customers and followers
  • Developing a marketing budget
  • Running ads and campaigns
  • Measuring results and analytics

Why Do Businesses Need Both Digital Branding and Digital Marketing?

For businesses to succeed in the digital age, they need to focus on both digital branding and digital marketing.

Digital branding is important because it helps businesses develop a strong and recognisable brand identity. It also sets businesses up for success by creating a solid foundation for their digital marketing efforts.

Digital marketing is important because it helps businesses reach and engage their target audiences. It also helps businesses track their progress and measure their results. Digital branding and digital marketing go hand-in-hand. They both play a vital role in helping businesses succeed in the digital age.

Digital branding helps businesses develop a strong brand identity and creates a solid foundation for their digital marketing efforts. Digital marketing helps businesses reach and engage their target audiences, track their progress, and measure their results.


Digital branding and marketing are both essential for businesses to thrive in today’s digital world. Branding helps businesses build trust and credibility with their customers, while marketing helps businesses reach and engage with their target audiences. Both digital branding and marketing are important for businesses to grow and succeed.

Lethal are a digital marketing agency in Perth who specialise in designing lead-generating websites that not only bring more leads and sales to your business, but also a return on your initial website investment. Reach out to us for a free quote today!