Your brand identity embodies not just all your company has to offer but also the values it holds dear. Your business identity, like your individual personality, distinguishes you from the competition, and your website gives you an excellent opportunity to do just that!

Many people believe that the phrases brand, branding, and brand identity are the same, although they are not.

Brand: How others perceive your company.

Branding: The marketing techniques that go into shaping a brand image

Brand Identity: The collection of all visual components used to present the correct picture to the consumer.

The internet is one of the first places customers go for answers, which is why your website must convey the right message. Your website should reflect your brand’s identity and vice versa.

Pushing your website’s individuality can be tough with a typical website template. How can you differentiate yourself from the competition if you can’t customize your website to appear the way you want it to?

We always recommend that if you genuinely want to promote your company, you should invest in a custom website design to guarantee that you’re correctly expressing what you have to offer. However, whether you use a bespoke or a templated website, there are a few things you can do to highlight your brand identity on your website.

Gather the Right Images

Stock photos appear phony, out of date, and clichéd. Instead of using stock photographs, look for images that truly represent the emotion of your company. Some of the most successful businesses will feature team headshots and photographs of consumers interacting with their brand. Creating your own pictures allows you to select colours consistent with your brand instead of stock photos, which might give an incoherent contrast.

Make your logo the star of the show

A logo is one of the essential elements of brand identity. It is what represents your brand, so you need to make sure it stands out! Make sure you place your logo at the top left of your website and ensure it is big enough to capture attention. It’s good to give the logo a solid colour that ensures its uniqueness.

Use the right font

The logo is the most crucial element in your brand identity; the font is the second. A font will reflect the sentiment and values of your brand. For example, if your brand is modern and fresh, the font can be modern and vibrant to match.

If you’re unsure which font best represents your brand, create a mood board. This will help you work out what fonts are right and what typography will help portray your brand. A mood board is simply a collection of words, images and colours that reflect your brand identity.

Make your call-to-action easy to find

If you want to encourage customers to take a particular action, make it as easy as possible for them to do so. This means making sure your call-to-action is clear and visible and can be found within seconds of viewing the page.

You don’t have to use a big graphic or a particular colour to create a call-to-action; the wording you use is usually sufficient. Try using an action-oriented verb, such as “Join our mailing list” instead of “Subscribe to our mailing list”.

You can also use your CTA button to get a message across about what your company does. For example, a button with “Buy now!” displayed is an explicit instruction for customers to encourage them to purchase.


Your web design is crucial to the success of your website and your business. Don’t let it look like it was created in minutes. Follow these tips to ensure that your web design stands out and represents your brand identity.

Need help with your web design in Perth? Lethal Digital is a high–quality website design company that promises lead generation, conversions and results for online businesses. Get in touch with us today!