Your Comprehensive Guide to Effective Minimalist Web Design

Minimalist Web Design

As you may be looking to refresh your current web design, you may be considering going minimalist. This is because it is one of the most recognisable and viable trends online.

Minimalism has crossed so many industries at this point, starting with interior design and recently becoming a lifestyle choice. But when it comes to website design, what should you take note of?

This guide lists all the quintessential features of minimalist website design. As this may be a drastic change in your branding identity, everything has to harmonise together. In fact, that is pivotal to successfully integrate minimalist design into your business website. Take time to concern yourself and your team with the following:

1. Aesthetically-Pleasing White Space

White space or negative space is a famously associated term in minimalism. It refers to blank spaces filled in with interesting elements. In terms of website design, you want tons of white space between certain features, such as written content and graphics. These are what help your users easily associate and get hooked into each specific product or service on your website.

As you are coming up with your landing page, use white space as a way to draw attention to a website feature. For instance, imagine placing an alluring pastel pink button at the centre of your screen. Since there is nothing else around, viewers will be enticed to press it. That is the beauty of white or negative space.

2. Complementary Colour Scheme

Another way to entice viewers is to apply complementary colour schemes to your website design. Tones like grey and white are usually synonymous with minimalist design, but you can easily go beyond that.

Almost any light, pale colour can work, but try to limit your choices to just two or three. You can also use hue variances to provide subtle differentiation between various design elements.

Besides looking into it introspectively, you can also have a more in-depth discussion with your web designer about colours. You can also come up with a mood board to narrow down your search.

3. Less-Is-More for Typography and Graphics

As you want to entice your users as they browse through your website, you need to be able to attract them intently with your typography and graphics. Usually, the golden rule here is “less is more.” However, there are common misconceptions surrounding this that you need to avoid.

When it comes to minimalistic typography and graphic design, less is more means you want the features to be free of visual clutter and remain visually appealing. This leads most eager website owners to use basic typography and simple graphics. But they then are surprised that they are not pulling in any new users from the backend.

Conceptualising minimalistic typography and graphic designs is an intricate process in website design. It’s deceptively simple, as it also takes a lot of experience and background knowledge. With that being said, most experienced and professional web designers can pull it off successfully.

4. Cohesive Branding

The problem with trends for websites is it is mostly time-sensitive and only appeals to a niche audience. This is mostly the case for minimalist web design, as website owners consider it a mere cash grab. However, when the sales die down, they are left with no viable online engagement.

As a business, consider the holistic impact of minimalist website design through your branding identity. Ask yourself whether it’s worth sacrificing or not. You may also want to channel your resources into different kinds of viable website design options. Be open to that possibility as you look further into the relationship between your website design and branding.

Refine your online presence with minimalist web design today!

With all the aforementioned features above, become a dominant player in your online niche by learning more about effective minimalist web design.

Are you in need of professional website design services in Perth? We are Lethal, your cutting-edge web design team driven to producing high-calibre, unique websites. We can take your online vision to the next level, whether it be grounded on minimalist design or not. Consult with us today for precision web design solutions proven to get stellar results.