Having a website is generally a requirement for any business that wants to be successful. That is because a large portion of the market nowadays is on the internet, and having a presence there means that a business can take advantage of many opportunities.
One of the most effective ways to grow an online presence is by having a website. With it, a business can advertise its products and services, share content, build brand reputation, and more.
Unfortunately, this does not mean that you would automatically enjoy all these great benefits just by having a website up. More often than not, many companies rush their website development process, committing plenty of mistakes along the way that dooms their website from the start.
If you do not want to end up like those businesses, here are the website design mistakes you must avoid:
1. Boring content
What’s the number one reason people visit websites? To look for information to answer their questions. You can facilitate this by uploading content that answers these questions and ensuring that you cover as many relevant topics as possible.
Unfortunately, creating informative content will not help you at all if it is utterly boring to read. People will quickly leave your website for something else more interesting. Because of this, your content must be engaging and straight to the point. Also, do not forget to include a CTA (call-to-action) to motivate readers to take further action.
2. Not mobile-friendly
The majority of all online activities are done through mobile devices, such as smartphones and laptops. This brings up the need to have a website that is mobile-friendly, meaning that the website must be easy to use on any device.
However, remember that a website has to be more than just mobile-friendly. It also has to provide an excellent user experience. For that reason, you need to ensure that your website is mobile-friendly and optimized. This can be challenging to do on your own, so we highly recommend outsourcing this need to a professional web developer.
3. Slow-loading website
It is safe to assume that everyone today is in a rush. They have no time to waste waiting for something they can quickly get somewhere else. If your website loads slowly, the chances of a user leaving grows exponentially.
To prevent this from happening, you need to ensure that your websites load quickly. Be sure to test your website thoroughly for its loading speed. If you find it taking longer than five seconds to load, start looking for ways to improve it. The most optimal time to aim for is two seconds or less.
Conclusion
A website is a massive asset to businesses, allowing it to reach a global audience, boost online awareness, and supercharge growth. That said, always ensure your website is built with excellence in mind, and never assume that you are done with it. There will always be room for improvement, and trends will always change. By ensuring your website loads quickly, is mobile-friendly, and more, you ensure you stay relevant to your audience and continue to capture more customers to keep your business going.
Lethal is a high-quality website design company in Perth, offering quality websites that revolve around lead generation, conversion, and more. If you want to enjoy a high-quality website to bring growth to your business, work with us today!
