A website needs far more than readily available templates to be functional or pretty visuals to be attractive. It needs to incorporate principles in User Experience or UX in its design.
UX involves creating digital products that provide meaningful and relevant experiences to its users. It takes branding, design, usability, and functionality all into consideration. Ultimately, it aims to create a positive connection between the user and the product being used.
Incorporating good UX design on your business’ website will allow you to draw visitors and keep them using the site. When done tastefully, it can guide your visitors through your platform until they perform your desired actions, such as completing a purchase or signing up for a newsletter.
This leads to a crucial question: how would you know if your website design is UX-optimised?
You will need the expertise of a professional website design company in Perth, WA to help you create a solid UX design for your site. However, while you are still looking for skilled web designers, here are four crucial questions worth asking yourself when evaluating your site:
Is Your Website Useful?
It helps to view your website from the eyes of potential customers. If you were the one shopping around for products or services, would you find the information you need to make a purchase? If you are running a restaurant, for example, are your menu and contact information placed where they can be easily seen?
A website that is not useful to visitors and interested clients may be sabotaging your potential to grow.
Is Your Website Usable?
Another point to check is if your online platform is easy to use and functional. How long does your website take to load? Are all the visual elements displaying correctly? Furthermore, do your contact or subscription forms work?
A website that runs poorly will only drive visitors away and may even damage your online reputation.
Can Users Find Your Website?
All your efforts in polishing your website will be in vain if it isn’t accessible to people. One way to determine whether or not your site is findable is by taking a look at your SEO performance. If you aren’t showing up in search engine results pages for relevant keywords, it’s highly likely that you aren’t visible and accessible at all.
A website that users can’t find simply won’t work—it may just be an added expense that doesn’t generate returns.
Does It Accommodate Visitors Using Various Devices?
Today, mobile devices are continuously on the rise. On top of that, smartphones account for 70% of total media time in the US in 2019. This means that most of your visitors are likely to access your website using their phones.
If they end up landing on a page with a layout that’s simply not suited for mobile screens, they may not be able to view your site properly. This can easily lead them to exit your site right away and go straight to your competitors.
Developing and designing your site solely for desktop screens will make you lose potential conversions from mobile users.
Ensuring that your website design is not only visually appealing but also UX-optimised is critical in guaranteeing your business’ success. You need to constantly think about your customers and how they will use your online platform. You must also consider how your site can help them solve their problems and get the solution they are looking for. Only then will you be able to truly maximise your potential and build a high-converting website.
Need experts to help you create a solid web design in Perth, WA? You’ve come to the right place! At Lethal, we create digital strategies and focus on your customer’s buyer journey to help your business succeed online. Get in touch with us today to get started!