When it comes to building a robust digital marketing strategy, one keyword that comes up time and time again is “high quality.”
From social media marketing strategies to pay-per-click (PPC) marketing campaigns, the need for impeccable quality and its relation to eventual success is evident. In the case of businesses all over Perth, only a few competitors recognise this greater need for utmost quality all over one’s digital marketing strategy. However, there’s one aspect that many still overlook: their web design.
The importance of web design
While it seems like a simple concept at first, the design of any website is interlinked with your digital marketing strategy because of the influence it holds on the potential for success. Whether it is at the top of the funnel or at the very bottom, this factor goes beyond merely being aesthetic. In fact, it’s the driving force for results-driven strategies in most cases.
Fortunately, getting ahead of the competition by building a robust website design that’s guaranteed to see tremendous results isn’t as complex or complicated as you expect. If you’re looking to keep your web design on par with the baseline standards for success regardless of how tough the competition is, here are the dos and don’ts that you should not overlook:
DO: Have a consistent interface
One of the foundations of any effective website design that’s guaranteed to work is consistency. Although it may not seem like a pivotal factor, the truth about maintaining a sense of persistence in your navigation, fonts, colour palettes, and overall style is that it will yield a far more positive effect on your UX. The main reason consistency matters is that it makes your website easy to use and helps any user understand what they’re dealing with as they shift from page to page.
DON’T: Overlook the need to shorten your loading time
If there’s any common mistake that many business owners and social media managers make when building their web design for success is having a website that takes a long time to load.
As more and more Australian users grow accustomed to consumer-first products and convenient experiences, the amount of patience that they have before moving to a competitor’s website grows shorter every year. By taking the time to reduce your file sizes, optimise your usage, and invest in a more dependable server, you will cut down your loading time drastically and generate more conversions and satisfied customers!
DO: Invest in responsive web design
Given that more users depend on their smartphones to access the web and perform their regular tasks, it makes sense why having a mobile-friendly web design is important today. No matter how menial it seems, taking the initiative to make your website responsive and optimised for display on a wide range of screen sizes will do more good than harm and make sure your efforts are in the right direction!
DON’T: Fill up your website with too much advertising
When it comes to building a website that yields a high-quality experience, a vital concept to keep in mind is sincerity. Instead of filling your website with a boatload of advertising that’s bound to be ignored, it’s best to shift your focus towards content that provides greater perceived value in the eyes of your visitors!
Out of all the different factors that you’ll need to consider when building a desirable digital marketing experience for your customers, your website design plays a significant role in your strategy’s success. By following the dos and don’ts mentioned above, you’ll be able to steer your efforts in the right direction and get even more results in the long run!
We’re a results-driven, high-quality website design company in Perth that focuses on building top-notch products and delivering the best results possible for businesses. Ask us how!