Many companies nowadays have a social media channel because it lets them have a wider reach. Beyond that, it’s also an excellent marketing tool because digital marketing can help supplement a company’s existing marketing efforts. There are many ways of doing this, but one of the more well-known methods is having Facebook ads.
Facebook ads are like any other form of digital marketing, except for being super cost-effective. Facebook ads allow a company to advertise only to a specific target audience based on their demographics, interests, etc. It’s a smart way of reaching particular buyers because Facebook ads are targeted, meaning there’s always a high chance of the ads reaching the right people. What’s even better is that there are always trends that you can look out for to help ensure that you’re doing everything correctly. These include:
#1 – Video Ads Are Here to Stay
Video ads are huge in the digital marketing world because they offer more engagement than typical ads. Users can see the company face to face and see what they have to offer. Video ads are also a highly effective way of attracting consumers because they can be more captivating than a simple Facebook post.
While a company can have live video ads, they can also have pre-recorded ads that are just as effective. It’s also a good idea to look into the different types of video ads that you can use. For example, there are looping advertisements that can be encouraging and are an excellent way to keep the company’s presence in the minds of consumers. It all depends on the company’s main objective, but video ads are always effective.
#2 – Prioritising Mobile Users
As we’re all well aware, smartphones are taking over the world, making it safe to say that mobile ads will be a good idea to consider. This is already being seen as a good trend because many people are now spending more time on mobile devices. It makes sense to put your efforts into mobile devices because they will be the primary go-to source of most consumers, which is why it’s wise to ensure that you make your efforts to get your ads ready for this market.
#3 – Utilise the Stories Feature
Facebook’s Stories feature works the same way as Snapchat. Stories allow users to post several photos and videos that can be deleted after 24 hours. While this may not seem like the best feature, it’s very effective if you want to promote your company.
With Stories, you can post photos and videos that are more candid, which can come across as more relatable. The best part about Stories is that it gives you a chance to keep the user engaged because they’ll be interested in what you have to offer and will want to see more. Placing your ads on Facebook Stories is an excellent way of getting your ads in front of users while also allowing you to collect information about what they’re interested in.
#4 – The Cost of Facebook Ads Is on the Rise
This is a trend that many companies aren’t too thrilled with, but it’s a great thing. What’s happening is that Facebook’s rules and regulations are getting more strict regarding what kind of ads are allowed, which means that there’s now a higher chance that your ad will get approved.
This means that you’ll have more control of your ads while also having a higher chance of reaching the right audience. This is a good thing because better targeting means a higher chance of an ad performing well.
#5 – Personalised Ads
Facebook also does an excellent job of personalising an ad based on the user’s preferences. For example, if you have a fan page for your company, you can send a message to fans that are more likely to engage with your brand. This is a good strategy because it allows you to reach the right people who are more likely to engage with the brand. It’s a good way of building a positive rapport with the users while also enhancing the company’s overall image.
The digital marketing world is constantly changing, which means that you have to be aware of the emerging trends. Some trends may not apply to your company, but there’s a high chance that you’ll be able to learn something from them to improve your current marketing strategy.
Lethal is a digital marketing agency that provides top-quality services for Facebook advertising. We understand the needs of every business, so our marketers will develop solutions that will ensure that your goals are met, all for fair prices. Reach out today and allow us to revitalise your strategy!