If you’re just starting a new business and are in the process of building your brand, it’s time to consider creating a website or hiring someone who can do it for you. While there are many DIY solutions there that allow anyone to build a website on their own even without any prior experience, you still need to know a few things first. Before you start designing your website, here are some tips you need to know.
1. Identify Your Audience
In any form of marketing or advertising campaign, you need to first identify your target audience. Building a website is a tool for marketing, which means you also need to focus on identifying your primary users first. Whether you’re building an eCommerce website or a website where customers can sign up for an appointment, you need to have a clear image of who your audience is. You need to narrow them down and know what their needs are. This will ultimately influence what kind of website you’d want to build.
2. Develop Your Brand Visuals
If you’re already in long before making a website, then this shouldn’t be a problem at all. However, it may be a while since you’ve revamped your company logo. Maybe now’s a good time to do it. For new businesses, you need to come up with a logo and a colour scheme that will complement your site’s design. The more clear, consistent, and contemporary your branding is, the more visually appealing your website should be.
3. Consider Making Your Website Mobile-Friendly
Nowadays, it’s no longer enough to have a functioning website. You need to have a website that can be accessed through mobile devices. In fact, you should make it a priority over a desktop version of your website since there are exponentially more mobile users all over the world than those who use computers. You should ask your developer or web design expert to focus on a mobile-first design and make sure it works just as well as a desktop website. You want to ensure that your design is optimised for how images, text, logos, and other elements will look on smaller screens since many of your visitors will be accessing your site from a tablet or cell phone.
4. Structure Your Site for Scalability
Similar to building a business, you need to have a certain level of foresight when creating a website. You should never make the mistake of building a website that will only meet your current needs. If you want your business and your website to grow together hand-in-hand, you need to structure your website for scalability. You can do this by always planning ahead in terms of the design and functionality of your website.
5. Always Make User Experience a Priority
User experience deals with how people interact and navigate through your website. In order to make sure your website offers a great user experience, you need to embed it from its visual design all the way to the technical side of things. Make sure your website has all the features a customer would need for the site to be easily accessible. Every little detail on your website can influence user experience, from the way your contact information is displayed to the overall layout of your website.
With so much business going on online, it’s no longer possible for new businesses to find success without a website. These tips are just some of the best practices you should follow to create a perfectly good and functioning website.
Lethal Digital is a results-driven web design, and digital marketing agency bent on helping businesses reach their goals. We offer proven solutions in the form of Facebook advertising, web design and development, Google Adwords management, among others. If you want to get desirable results in your marketing efforts, partner with Lethal Digital today.