Digital marketing is a rapidly changing field. Trends come and go quickly, so small business owners must stay up to date on the latest developments in order to stay competitive. They need to be aware of any changes in the industry and adjust their strategies accordingly.

Let’s take a look at the latest digital marketing strategies that are becoming popular in 2023. We’ll discuss how your business can utilise them to stay ahead of the competition. By focusing on these trends, you can make sure that you make the most of your marketing efforts and maximise your success.

1) User-Generated Content

User-generated content (UGC) is an important trend that is becoming increasingly popular in digital marketing. UGC is content created by customers or fans of a business, such as reviews, photos, videos, and other forms of content. This type of content can be extremely powerful in building trust and credibility with potential customers.

To really build trust among potential customers, have your current customers publicly endorse you. Give them a platform for creating user-generated content so that others can see that people are happily using your services. Having a real person’s input is more likely to be taken seriously than any promotional material coming from the business itself.

2) Short Educational Videos

Short educational videos are an effective way to engage potential customers in a unique and interesting way. This type of content can be used to explain complex products or services or to provide tips and advice to customers. Short videos are also more shareable than longer videos, making them easier to spread across social media platforms.

In addition to creating videos, you can also use other forms of multimedia, such as infographics, podcasts, and slideshows, to provide educational content to potential customers.

3) Conversational Marketing

Conversational marketing is a form of marketing that centres around having conversations with potential customers in order to build relationships and better understand their needs. This type of marketing uses automated chatbots, live chat, and other tools to engage with customers in a personalised way.

By using conversational marketing, businesses can identify and address customer pain points in real time, as well as provide personalised content that is tailored to each customer. This type of marketing allows businesses to build stronger relationships with their customers, which can lead to increased sales.

4) Social Responsibility

These days, people are more aware of what businesses prioritise and support. Does a company have a clear stance on certain topics? Does it state what it will and will not tolerate? Showing these values and beliefs might entice more people to view the website.

5) Interactive Web Features

Adding interactive features to a website not only helps to engage visitors but can also help to increase customer satisfaction and loyalty.

Interactive features can include things like chatbots, interactive polls and surveys, online quizzes, and more. All of these features can help to engage the customer and make them feel more connected to the business.


Digital marketing trends are continuously evolving, and companies need to stay abreast of these changes. Companies should always be ready to adapt and explore new trends to ensure they stay competitive in the market.

Make sure you always stay on top of digital marketing trends with Lethal. We are a digital marketing agency in Perth that will help you grow your online presence. Get in touch with us today to learn how.