5 Ways Your Web Design Might Be Costing You Leads

closing down sale sign going out of business

Websites are a valuable business tool

Your website is often the first impression a potential client or customer will get of your business.

To make sure your website is accurately reflecting the quality services or products you offer, you need to make sure you’re not making mistakes that could cost you leads. We’ve outlined some of the most common web designs problems you should be mindful of.

1. Your website doesn’t look professional

Your website might not look professional if it was poorly designed or if it’s outdated. Customers form an opinion about your business based on your online presence. If you have a website that just isn’t cutting it, customers are going to question the credibility and quality of your business.

2. You have broken features on your website

There’s nothing more frustrating than going to a website that doesn’t work. If your online shop isn’t working, you’re losing out on sales. If your contact form is leading potential clients to an error page, you’re going to miss out on many new leads. It is important to check and make sure all your website features are working.

3. You’re not capturing leads

You need to capture leads and there are a lot of ways to do it. Some of the best ways to capture leads on your website include:

  • Newsletter sign-ups
  • Compelling call to actions
  • Contact forms
  • Offering eBook downloads
  • Linking to (and from) your social media

You already have the perfect platform to employ these strategies. You might as well use your website to your advantage.

4. Your website doesn’t work on mobile devices

If you made your website a decade ago, chances are you didn’t make it with smartphone and tablet users in mind. In 2018, over 50 percent of website traffic was generated on mobile phones. If your website doesn’t work on mobile devices, you could be missing out on over half of your potential leads.

5. It’s too hard to get in touch

You need to make it simple for website visitors to get in touch. Put your phone number and address on every page and include a ‘contact us’ page so there’s no guesswork involved. If you have made getting in touch with your business a maze, potential clients will give up. Make it easy for your clients to find out more.

Hire a web designer in Perth

After going through this list, if you’ve noticed your website is lacking in one or more areas it might be time to hire a professional. Web designers are a worthwhile investment. The right web designer can help create a beautiful and effective site that can capture your vision and make it a reality.

If you’re looking for a Perth web designer, check out Lethal. We’re a one-stop agency and provide a suite of services ranging from graphic design to SEO. Contact us today at 0438 141 977 to find out how we can help your business.