Designing a website for businesses requires hard work. But frequently, it also demands effective use of best practices on the web designer’s end. By remembering the most common best practices in web design, making a company’s business website should come easy and efficient. But what are the top web design resolutions for the upcoming year, and how do they help rank websites in search results?
1. Make Websites Mobile-Friendly
Creating a mobile version of a company website is one of the best resolutions a web designer can make. Mobile-friendly websites are becoming more and more common. However, many website owners still miss the opportunity to improve their website’s ranking on search engines by not making their website mobile-friendly.
Mobile-friendly websites are mostly responsive websites that help mobile navigation and viewing content on a smaller screen. In 2015, Google started to rank mobile-friendly websites higher in search results. Meaning, if a website is mobile-friendly, it will not only make users more comfortable when browsing on their phone, but it will also improve the chances of being found in Google search results.
2. Speed Up Website Load Time
Designers should also consider the website’s load up time as one of the best resolutions. The first impression on a website is how fast it loads. If a website takes too long to load, visitors will leave and look at other websites.
The best way to speed up loading time is by reducing the size of images and files as much as possible. Using compression applications should quickly help in the process of lowering website loading times. But most of the time, the speed also relies on the content—try to avoid adding codes that do not necessarily help people navigate the website.
3. Use High Quality and Professional Design
If a company wants to invest in SEO and website design services, it is essential to invest in high-quality websites. Although hiring a professional web designer can be expensive, it is worth the investment in the long run.
Professional web design companies often have experience creating professional sites that are aesthetically pleasing and functional. As a result, they can balance a professional-looking website with the most simple navigation layouts.
4. Add Social Sharing Buttons
Making a website easily shareable on social networks is a best practice most top websites use. There’s always a group of people with a social network account that would like to share a link. Providing them with the option of sharing after they visit a website will improve the chances of transmitting the website.
Adding sharing buttons is easy, and there’s no shortage of free add-ons and plugins to help you with that. Just make sure they are placed in a convenient spot not to hurt your website’s aesthetics.
5. Follow the Latest Web Design Trends
Trends in web design change fast as technology changes. Many new web design techniques are available for websites if businesses invest in them. But that’s not a requirement to be successful. Best not to hurt your website’s aesthetics, and practices in web design will be effective in the long run.
As web technologies improve, so do best practices. There are many new trends and techniques which will become available in the future—make sure to keep up with the trends and let the website grow on its own. Businesses that take time to curate and design their websites should yield results on the search results and their performance in the industry.
Lethal Digital is considered one of the best web design companies based in Australia. For companies looking for web design services and graphic designers on the continent, we can only offer the best and highest quality services at all times. Check out our website and book an appointment today for more details.