Email marketing is an essential tool for businesses to connect with their customers and drive sales. However, many digital advertising professionals fall into the trap of committing the seven deadly sins of email copywriting. These sins can damage the effectiveness of your email conversion strategies and ultimately harm your business.
But what are these “sins” that you should never commit? Check out the list below:
1. Sloth: Not Personalising Your Emails
One of the biggest mistakes in email copywriting is not personalising your emails. When you send a generic message to your entire email list, you miss out on the opportunity to connect with your customers on a personal level.
Personalised emails have a higher open rate and click-through rate than generic emails. Take the time to segment your email list and personalise your emails based on the recipient’s interests, behaviours, and preferences.
2. Greed: Focusing Too Much on Sales
If you’re constantly bombarding your subscribers with promotional emails, they’ll quickly lose interest in your emails and unsubscribe. Instead, focus on building a relationship with your subscribers by sending them valuable content, such as helpful tips, industry news, and educational resources. You can be a credible source of information for them, and they will be more likely to keep their subscription.
3. Envy: Copying Your Competitors
It’s natural to look at your competitors and see what they’re doing in their email campaigns. However, copying their emails is a deadly sin. Your subscribers are looking for unique and valuable content, not a carbon copy of your competitors’ emails. Instead, create original content that sets you apart from your competitors.
4. Wrath: Using Misleading Subject Lines
Using misleading subject lines is a deadly sin of email copywriting. Your subject line is the first thing your subscribers see when they receive your email. If it is misleading, your subscribers will feel tricked and may unsubscribe from your emails. Be honest and transparent in your subject lines, and make sure they accurately reflect the content of your email.
5. Gluttony: Sending Too Many Emails
Sending too many emails is a deadly sin of email copywriting. Your subscribers’ inboxes are already flooded with emails, and sending too many emails can lead to email fatigue.
Remember, quality over quantity. Send emails that are relevant and valuable to your subscribers, and avoid bombarding them with too many emails.
6. Lust: Using Clickbait
Clickbait is a tactic that uses sensational headlines to lure readers into clicking on a link. While clickbait may increase your open rates, it can also harm your reputation and lead to low engagement rates. Focus on creating valuable content that you know will pique your subscribers’ interest, and you can ensure they will open your emails.
7. Pride: Ignoring Your Metrics
Ignoring your metrics is a deadly sin of email copywriting. Your metrics provide valuable insights into the effectiveness of your email campaigns. If you’re not tracking your metrics, you’ll miss opportunities to improve your campaigns and drive better results.
Make sure to regularly review your metrics, such as open rates, click-through rates, and conversion rates, and use them to optimise your email campaigns and conversion strategies.
Committing the seven deadly sins of email copywriting can harm your effectiveness and ultimately harm your business. By avoiding these and focusing on creating valuable and personalised content, you can build a strong relationship with your subscribers and drive better results from your email campaigns.
Lethal can help you with this. We are a reliable digital marketing agency in Perth that offers a wide range of services, from website design to email marketing. Contact us today for more information.