As an eCommerce business, it’s important to have a website that is intuitive and user-friendly, as well as secure and reliable. To ensure that your customers have a pleasant shopping experience, certain features must be included in your website.

Here are eight must-have features for a successful eCommerce website:

1. Secured Payment Options

Security is one of the most important factors when it comes to online shopping. Customers want to know that their information is secure and that their payments are processed safely.

To ensure customers feel secure, you should offer multiple payment options, such as credit cards and PayPal, and ensure that all transactions are encrypted.

2. Easy Check Out

An easy and straightforward checkout process is essential for a successful eCommerce website. Customers should be able to quickly add items to their cart and proceed to checkout without any hassles. You should also make sure that the checkout process is secure so that customers can be sure their information is safe.

3. Buyer-Friendly Shopping Cart

A buyer-friendly shopping cart is essential for increasing sales and customer satisfaction. Customers should be able to view a summary of their order and edit it if necessary, as well as add special instructions or notes.

You should also provide customers with a way to track their orders and receive updates on their status easily.

4. Mobile-Friendly Design

With the increasing number of people using their mobile devices to shop online, it is essential that your website is optimized for mobile devices. This means that your website should be easily navigable and display properly on different screen sizes.

Also, make sure that the checkout process is optimized for mobile devices so that customers can easily complete their purchases on the go.

5. Easy-To-Use Navigation

User-friendly navigation is a key feature of a successful eCommerce website. A simple, intuitive navigation structure will ensure that customers can easily find what they are looking for. Your website should have a search bar, category filters, and a sitemap to make it easier for customers to find the products they need.

6. Online Product Catalogue

An online product catalogue is essential for any eCommerce website. This will allow customers to browse through the products that you offer and make informed decisions about their purchases. The product catalogue should include product descriptions, images, pricing, and other relevant information.

7. Customer Reviews

Having customer reviews is a great way to boost customer confidence and encourage more sales. Reviews from previous customers can help potential customers make more informed decisions, as they can get an unbiased opinion from someone who has already tried the product.

8. Related Product Links

Related product links are a great way to increase sales. This means that if a customer is viewing a product, they are presented with other products related to what they are currently viewing. This can be a great way to upsell or cross-sell products to customers.

Final Thoughts

These are just some of the must-have features for a successful eCommerce website. By incorporating these features, you can ensure that your website is user-friendly, provides customers with the information they need, and encourages them to make additional purchases.

For the best eCommerce web design in Perth, don’t hesitate to contact us at Lethal. Our team at Lethal has two decades of experience in creating custom eCommerce websites to help you skyrocket your online sales. We can automate your sales process, so you can focus on growing your business. Let’s get started — message us for a free quote today!