Whether you are planning to come up with an eCommerce website design or traditional web design, you have to prioritize having a simple yet effective website navigation menu. It is the most crucial navigation tool on your website that helps your visitors effectively find the content they need so that they can quickly reach the web page that they’re looking for.

Having a simple and intuitive website navigation menu should be your top priority. When made properly, it can boost your SEO and secure you top spots on search engine results pages (SERPs). However, although you followed the user experience design rules for your website and menu, it can still fail your users’ expectations. To ensure an effective menu, follow the tips below: 

  • Consider your website’s information architecture

Information architecture refers to the process of structuring the content on websites in a user-friendly way to help every visitor find the information, product, or service they need. It includes proper naming or labelling, clear navigation, strategic content organization, a user-friendly search engine, and a well-designed website menu.

Steve Jobs said, “People don’t know what they want until you show it to them,” and this saying applies to information architecture. Therefore, usability-and-design-driven website building is the right thing to do. Take advantage of this powerful method, and if it works well, your website can help you expand your reach, convert your leads, and boost your sales.

  • Design your website menu

Determining the main purpose of your website impacts your entire website navigation design process. If you are designing navigation for your eCommerce website, it can be complicated. You must include a breakdown of all the main categories and subcategories and prioritize clarity to ensure your customer finds what they need instantly.

Afterwards, set the page menu structure. This is crucial for the entire success of your website since a properly designed tree view lets your viewers find your items quickly and allow them to transition between categories easily and intuitively. Finally, consider tagging your blog posts. For instance, instead of using the “blog” tab, come up with creative names, such as “inspiration” or “how-to guides.”

You can count on us to help you design a high-converting website that skyrockets your sales. When you hire our team that specializes in website design in Perth, expect to work one-on-one with digital strategists who focus on making your online business successful through strategically driven online marketing.

Setting up a well-designed website right from the start is an investment that is worth your money, and it will continue to pay off for many years to come. We offer a premium website design service that will let you focus on other aspects of your business, automate your sales process, and increase your revenue.


The heart of website navigation is the menu, so you have to prioritize making it as effective as possible. By following the tips in this guide, you can turn your website into a lead-generating, marketing machine. Get started in creating an efficient website navigation menu by working with experienced web designers like us who live and breathe the success of your business

Design a website for you that is created around conversion, lead generation, and email nurturing strategies by teaming up with our website design company in Perth. Contact us to get a free quote!