Now that you have a business idea and you’ve had a website design company in Perth build your eCommerce website, it’s time to start promoting it to gain the momentum you need to succeed. New businesses are fuelled by digital marketing, so you’re probably choosing between Facebook Ads and Google Ads in Perth, known as the juggernauts of online advertising. However, as a startup, funds are often tight, which means that you’ll need to focus on one platform for the foreseeable future.

Google and Facebook paid ads are great for drawing attention to your business, but they also have their purposes. The online advertising world can be overwhelming, especially if you don’t have prior knowledge in marketing, so it can be challenging to determine which one best fits your needs. Here’s what you need to know:

The Basics of Online Advertising

To understand the different ways Google and Facebook ads can help you promote your business, you’ll need to learn the fundamentals of online ads.

  1. Pay Per Click Ads

Both Facebook and Google ads qualify as pay per click or PPC ads, in which you purchase PPC ads for a bid price and pay that amount each time someone clicks your ad. 

  1. User Search Intent

This is the search term your customers use to find a product or service related to your business. It uncovers why they are searching for a company on Google instead of Facebook and the problems they are hoping to solve when using a specific term. Understanding user search intent can help you create target ads effectively since you anticipate people’s issues and design your ads to address them. However, a person’s intent will vary depending on the platform they use and where they’re at in the sales funnel.

  1. CPC/CPA

CPC is short for cost per click, which is the rate you’ll pay to either of the platforms for displaying your ads to your target audience. CPA is short for cost per action, which is the amount the advertiser pays when the customer takes the desired action, like purchasing a product or signing up for an email newsletter.

The Differences Between Google Ads and Facebook Ads

Now that you know some of the key terms used in online advertising, it’s time to compare Google and Facebook ads to find out which one suits you best.

Google ads are often referred to as paid search ads and Facebook ads are considered paid social ads. Paid search is when you pay to have a search engine results page (SERP) display your ad. Everyone who uses Google sees these ads since they appear at the top of the page, marked with “ad” on it. Paid search ads use target keywords instead of audience interest, which means you’re creating ads around the keywords relevant to your business that you think your target audience will use the most. On the other hand, paid social ads are great for pushing your brand in front of social media users, ensuring you reach full visibility even as platforms change their algorithm.

Audience size is another critical factor. Both platforms have billions of daily users. To figure out which platform works best for your business, think about your product and what people will use to find something like it. Will it be something they are more likely to see on a search engine or social media? If you’re promoting a product that Facebook users won’t be too enthusiastic about, it’s best to use Google ads and vice versa.

Lastly, you’ll need to consider your return on investment and cost. Google ads are a bit more expensive than Facebook ads, although if you decide to advertise on Instagram while opting for Facebook, you’ll have to pay double the amount. The industry you’re in also dictates how much you’ll pay. For instance, if you belong to a sector where the CPC for Facebook is expensive, Google is your best bet.


Google and Facebook are both excellent platforms to advertise your business website. By using our guide, you’ll determine which one will bring you the most results for the least cost possible.

If you need more help with Facebook or Google ads in Perth, let us know at Lethal. We are an online advertising agency that creates high-quality, gorgeous websites focusing on lead generation, email nurturing, and conversion strategies. With a clean, beautiful interface optimised for your customer’s comfort, we can grow your business and help you achieve your goals. Get in touch with us today for a quote!