The term “digital marketing” can be confusing because it encompasses so many different disciplines. People often make the mistake of thinking of digital marketing as one big thing rather than as a collection of different tools with specific purposes.
This confusion is partly to blame for the common misconception that digital advertising is synonymous with digital marketing. While they are certainly related and share some of the same elements, they are not the same thing at all.
Beyond that, there are other misconceptions about digital marketing that make it tricky for any professional to create an efficient and effective strategy. If you want to make the most of your digital efforts, then it’s best to bust the common digital marketing myths below:
Myth #1: You Need Expensive Tools to Reach Digital Marketing Success
It’s easy to get caught up in all the hype surrounding new and exciting digital platforms, but it’s important to remember that a successful digital marketing strategy doesn’t depend on expensive software or gear.
In reality, there are many free and low-cost tools available to help you with your digital marketing. Here are the top three channels that can help your marketing in different ways:
If you’re an eCommerce business, for a small monthly fee, Shopify has some great Themes available for you to set up a website that looks good and has a great checkout / user experience already developed.
Obtain valuable data about your website’s performance in Google Analytics. You can also add an Ad Performance Report to compare your site to others on the internet.
Facebook can help you build a fan base for your business and then drive traffic to your site.
Myth #2: Word-of-Mouth Referrals is Enough to Build Your Reputation
Word-of-mouth referrals are great for any business and can certainly be the start of your digital marketing efforts. However, you need to step it up a notch if you want to build a successful campaign.
The reality is that these days, people are bombarded with marketing messages. You’ll need to do more than simply ask your customers to spread the word to get noticed in the digital world. What you can do instead is create an authentic online experience that appeals to your customers. This requires building a strong brand.
Remember that people who visit your site might not already be familiar with your business. You can build a strong, engaged community by creating high-quality content that answers people’s questions, gives them answers to questions that they didn’t even know they needed to ask and encourages them to share their thoughts and opinions.
Myth #3: All Digital Marketing Channels are the Same
One of the biggest mistakes that businesses make when it comes to using digital marketing is failing to view each platform as having its own unique strengths and weaknesses.
Each platform works in a different way and has a different audience. Take the opportunity to learn how to use each platform effectively. This can help you reach your digital marketing targets in a more efficient manner.
The Bottom Line: Approaching Digital Marketing with a Clearer Perspective
The key to digital marketing success is to approach each platform with a clear perspective. Don’t think of it as one big thing, but rather as a collection of unique and different tools with a specific purpose.
By being more focused on the results you want to achieve, you’ll have a better chance of reaching your digital marketing goals. This will help you to have a positive impact and build greater customer loyalty and brand recognition.
How Can We Help You?
Lethal is a premium, high-quality website design and digital marketing agency. Our high standards allow us to produce unique online platforms that encourage lead generations, fantastic email campaign results, and impressive conversions.
If you want to elevate your business in the digital world, speak to us today!