There are different types of people on the internet. You may have a set target audience in mind, but in spite of that, you’re only covering a majority of users you have acquired via metrics and other measuring tools. As a business owner, you know that providing a solution for all types of individuals within your target audience is crucial to the growth of your business.
One good platform to use to cater to different types of people within your target audience is your website. As search engines become more user-focused, so do websites. That said, websites today must be able to deliver an excellent user experience. Search Engine Optimization (SEO) strategies are helpful in user experience, yet to make it even better, marketers must now consider inclusive web design.
An inclusive web design combined with SEO will be your keys to success in 2020 and beyond. A marketer who solely focuses on SEO might think that your only concern is getting a website to rank on SERPs. However, as mentioned, the rules have changed.
There’s always that knowledge that, in spite of your best SEO efforts, you’re still not adequately covering everyone in your client’s target audience. For that reason, inclusive web design is a must.
An inclusive web design guarantees that every type of person gets a chance to be included, whether they have a disability or not. For web designers and SEO professionals, they need to create a variety of user personas and mental models that will direct their project that targets the intended user. It’s crucial that the user personals are based on real people in their natural environments who are using assistive technology.
This is where the need to consider a more holistic User Experience (UX) approach with SEO comes. The holistic approach includes human behaviour, website accessibility, social media marketing, efficient web design, and content writing.
Inclusive Design and SEO
Here are some tips to help you come up with an inclusive web design that will work well with your SEO strategies:
1. Offer various ways to contact the business
Provide several ways to contact your business as not everyone can make a phone call. Have e-mail ready, accessible forms, SMS hotline, etc.
2. Optimise documents
Optimise your documents for all types of audiences, such as your PDF, PowerPoint, and Word documents. Keep in mind that these files must be accessible by everyone. The good news is that some of the mentioned programs have an accessibility checker that you can use.
3. Check widgets and plugins
Go to your website and check your widgets and plugins. See if they’re accessible. You can evaluate good accessibility by having all the information exposed to them fully.
These are some of the important things that you should know about inclusive web design and SEO. Are you ready to take your website and marketing strategies to the next level? If you want to grow more this year, it’s time that you consider doing a few tweaks on your web design and marketing strategies.