Everybody knows that today, eCommerce businesses dominate the internet. All you need to do is search for a product, and you’ll find yourself on one of the countless eCommerce platforms. As a consumer, you probably already know that not all eCommerce websites are created equal. That’s why you have your favorite eCommerce shops and some that you would never shop from again.
As a business, you know it’s crucial to have the best eCommerce website design if you want to thrive online. To achieve that, you need to avoid these eCommerce website mistakes at all costs:
Poor or Nonexistent Customer Service from Your eCommerce Website
It’s no secret that poor customer service can ruin a business. In the age of the internet, this is especially true for eCommerce websites. If your customers can’t get the help they need from your website, they’ll go somewhere else.
There are a few different ways that you can provide excellent customer service on your eCommerce website. The first is by having a live chat feature. This allows customers to get help from a real person in real time.
Another way to provide excellent customer service on your eCommerce website is to have a detailed FAQ section. This should include answers to common questions that customers might have.
Inadequate or Low-Quality Product Photos
Product photos are one of the essential elements of an eCommerce website. They give potential customers their first impression of your products and can make or break a sale.
Unfortunately, many businesses make the mistake of using low-quality or inadequate product photos. This can make your products look cheap and unprofessional and turn potential customers away.
Hiring a professional photographer to take your product photos is always a good idea if you can afford it. They’ll know how to capture the product in the best light and angle, and they have access to the best equipment. You should also ensure that there are multiple photos for every product, taken from different angles, so potential customers can see the products properly.
Unclear Product Descriptions
Many businesses mistake writing descriptions that are either too vague or too technical.
When writing your product descriptions, always keep your target audience in mind. Write in a way that is easy for them to understand without jargon or technical terms. And most importantly, make sure that your descriptions accurately reflect the product itself.
Complicated Check-Out Process
An eCommerce website’s check-out process is one of the most critical aspects of the entire site. A complicated or convoluted check-out process can frustrate and even lose customers. Make sure your check-out process is simple, straightforward, and easy to understand.
Lack of Variety in Shipping Options
Lack of variety in shipping options is one of the most common mistakes that eCommerce website owners make.
The most common shipping options that customers look for are free shipping, flat-rate shipping, and expedited shipping. If you don’t offer all these options, you will likely lose customers.
Another shipping option that you should consider offering is international shipping. If you have customers in other countries, you need to be able to ship to them. Otherwise, you’re losing out on a lot of potential business.
Website Not Working on Mobile Devices
If you want your eCommerce website to be successful, you need to make sure it works well on mobile devices. Many people do their shopping on their phones these days, so if your site isn’t mobile-friendly, you’re missing out on potential customers.
You can do a few things to ensure your site works well on mobile devices. You must ensure your site is responsive, meaning it will adjust to fit any screen size. You also need to make sure your site loads quickly on mobile devices. People are impatient when shopping on their phones, so if your site takes too long to load, they’ll just give up and go elsewhere.
These are just some of the most common eCommerce website mistakes you should avoid if you want your online business to succeed. By avoiding these mistakes and getting the help of a digital marketing agency that can help you create the best eCommerce website (and promote it, too), you will be well on your way to success.
Lethal is a trusted digital marketing agency in Perth that offers various services, including eCommerce website design. Ask us about our services today!