Are you looking for a way to improve your digital advertising campaigns? If so, you may have heard of retargeting and wonder how it works. Retargeting is online advertising that allows you to target ads to users who have already visited your website or interacted with your brand online.
This makes it a powerful tool for reaching potential customers who may be interested in what you have to offer. In this article, we’ll look at how retargeting works and how you can use it to improve your online advertising campaigns.
What Is Retargeting?
Digital advertising is a form of marketing that uses digital technologies to reach and engage customers. One of the most common and effective forms of digital advertising is retargeting.
Retargeting is a form of online advertising that targets users who have already visited your website or interacted with your brand in some way.
Additionally, it allows you to keep your brand in front of these users as they move around the internet and is an effective way to increase brand awareness and conversions.
How Does It Work?
Retargeting works by placing a piece of code on your website, known as a pixel, that drops a cookie on the user’s browser. This cookie then enables retargeting platforms, like Google’s Display Network or Facebook’s Ads Manager, to serve ads specific to that user as they browse other websites in their network.
Why Is Retargeting Important?
Retargeting is important because it allows businesses to keep their brand in front of interested users even after they leave their website. By serving relevant ads to users as they browse the web, businesses can stay top of mind and increase the chances that these users will return to their site and convert.
Why Use Retargeting?
Retargeting is an effective way to keep your brand in front of interested users and increase the chances they will return to your site and convert. By serving relevant ads to users as they browse the web, you can stay top of mind and increase the likelihood that they will take the desired action.
When Should You Use Retargeting?
Retargeting can be used in various situations to keep your brand in front of interested users. A few examples include:
- After a user visits your website but doesn’t convert
- After a user abandons their shopping cart
- After a user subscribes to your email list
- After a user downloads a piece of content from your site
How to Set Up Retargeting
There are a few different ways to set up retargeting. The most common method is to use a retargeting platform like Google’s Display Network or Facebook’s Ads Manager. These platforms will provide you with the code you need to place on your website to drop the retargeting cookie.
Another way to set up retargeting is to use a retargeting service. These services will provide you with the code you need to place on your website and manage your retargeting campaigns for you.
Conclusion
Retargeting is a digital advertising technique that allows businesses to show ads to people who have already visited their website or interacted with their brand in some way. Now is the time to start if you’re not already using retargeting in your digital marketing campaigns. It’s a proven way to increase brand awareness and drive sales, and it’s an essential tool for any business that wants to stay ahead of the competition.
Are you interested in digging more into retargeting and digital advertising in Perth? Stay ahead of the competition with the help of Lethal. We are a digital marketing agency that provides the complete package when it comes to digital marketing in Australia. Get in touch with us today!
