If your Instagram ads are becoming too costly or aren’t performing well, you can improve your campaigns by following a few simple tips. Optimising your ad targeting, understanding the Instagram algorithm, and using creative content can make your Instagram ads more effective.

The article from the leading digital marketing agency in Perth discusses some ways to improve the ROAS for Instagram ad campaigns:

Create an Instagram Funnel Using Existing Organic Posts

If you’re looking to create an Instagram funnel using existing organic posts, there are a few things you’ll need to do. First, you’ll need to identify posts getting the most engagement. Once you’ve determined which posts get the most engagement, you’ll need to create similar content that leads to a CTA.

For example, let’s say you have a post getting a lot of engagement about a new product you’re launching. You can create a series of posts leading up to the launch that discusses the product, its features, and why people need it. You can also include a CTA in these posts, such as a link to buy the product or sign up for a contest. By doing this, you’ll be able to funnel your Instagram followers to your website or product page, where they can take action.

Retarget High-Value Audiences on Instagram

Retargeting is an efficient way to connect with your target audience and keep them coming back for more.

It’s also a great way to connect with high-value audiences who may be interested in your product or service but haven’t made a purchase yet.

When you retarget high-value audiences on Instagram, you’re more likely to convert them into customers. You can use Instagram ads for retargeting people who have visited your website. You can also use Instagram Stories to retarget people interacting with your brand on other platforms.

Try a New Campaign Bid Strategy on Instagram

As a marketer, you’re always looking for new ways to reach your target audience and increase your conversion rate. One way that you can do this is by trying out a new campaign bid strategy on Instagram.

There are two main types of bidding strategies on Instagram: cost per click (CPC) and cost per impression (CPM). CPC bidding means you pay for each click on your ad, while CPM bidding means you pay for every 1,000 impressions of your ad.

Which type of bidding strategy you choose will depend on your goals for the campaign. CPM bidding may be a better option if you want to increase brand awareness. However, CPC bidding may be a better option if you’re looking to drive traffic to your website.

Utilise User-Generated Content on Instagram

User-generated content is a truly powerful marketing tool because it helps build trust and credibility with potential customers. When people see that other people are using and enjoying a product or service, they are more likely to want to try it out.

There are a few different ways that you can utilise UGC on Instagram:

  • Use hashtags to curate user-generated content.
  • Share user-generated content in your Stories.
  • Use user-generated content in your ads.
  • Repost user-generated content on your feed.
  • Run a contest or giveaway.


Instagram is a platform you can utilise for digital advertising to get the results you want. By following the tips shared here, you can maximise the impact of your Instagram campaigns and effectively reach your target audience.

Lethal is an established digital marketing agency in Perth that can help you with your lead generation and conversion strategies, among other things. Contact our expert team today to find out more about our services!