Putting up a website is more than just having an idea and trying to make it work through trial and error. In most cases, you’re investing money into a system as you try to make it generate money in the end. Web design goes further than just the aesthetic value, as the way it looks is only one piece of the puzzle.

In Australia, digital marketing agencies are on the rise. Website design in Perth is at a breakthrough stage, with many businesses investing in developers’ services. It makes sense for web design professionals to look past pure aesthetic value and centre their work around a strategic position in a growing industry.

Here are ways that an online domain can be optimised for improved lead generation:

  1. Build Around Lead Generation Methods

In terms of digital marketing, lead generation from online sites comes when a customer’s interests are piqued. If you know which pages are getting the highest engagement or attention from visitors, it can help you build around forms that can convert leads to customers. These forms are typically run through email marketing sign-up sheets, campaign engagement from social media outlets, or blog posts that generate plenty of visibility. Other methods can include a way to contact your business—such as live chat—wherein visitors can learn more about your brand by entering a few basic details to allow your company to assist.

You’ll know what is right and what isn’t working through your website’s analytic tools, wherein inbound clicks to your website will be shown. If your Facebook lead generation strategy is weak, it pays to work on the posts you make so that people open up your domain to have a look. Conversely, if blog posts aren’t getting that much traction, invest more time into investigating keywords and writing SEO-ready content.

  1. Utilise Metrics for Better Performance

There are software tools that can evaluate the performance of your site’s web design and other lead generation methods. These tools can determine the strength of your call-to-action statements and even your page ratings with the appropriate feedback on how to improve these existing entities.

Metrics will typically tell you everything about what needs to be changed, and what is already working effectively. If one landing page is doing better statistically than another, you’ll be able to make changes and optimise website performance for improved lead generation.

  1. Make Sure Every Step is Optimised

It goes without saying that content generated must be relevant to what your business offers. A client searching for fire damage repair services that ended up on your site’s blog won’t want to see landscaping services linked as an offer. Remember that bounce rates and poorly chosen backlinks are going to damage your website, and people who are sidetracked from what they’re looking for will be irritated.

You can tell a lot about your website based on visitor behaviour. If there is no shortage of visitors signing up for offers on your site to be easily contacted, you know you’re doing it right. However, when the visitor’s experience is erratic or doesn’t go as planned, this means they have likely gotten lost somewhere. This confusion is a sign that you must be optimising everything about your buyer’s process to start gaining more leads. More leads equal more chances of conversions, so be sure to run A/B testing about the methods you’re using to grow your business.


Building a website is a significant investment for any business. The money and effort put into designing and developing it shouldn’t be put to waste, as strategies and statistics always play a part in how well these generate leads. Without wasting any time and resources, you can start conducting web design with a blueprint in mind for better growth and optimisation.

Lethal is a digital marketing agency in Perth that provides clients with cutting-edge website design for improved lead generation and visibility. Our strategies are tailored to your business’s needs, with designs built around them for maximum effectiveness. Contact us today to learn more about how we can help you build top-tier pages.