In a digitally-driven landscape where businesses strive to establish a strong online presence, social media reigns supreme as one of the most powerful digital marketing tools that can take your brand to greater heights. 

Though a lot of businesses are still on the fence about social media marketing, it is for certain that these platforms have all the potential to reach out to, engage and convert your target audience into customers.

But before you jump on the bandwagon, it is vital that you take the time to understand what drives social media success and how you can leverage this channel to propel your small business ahead of the competition.

How can Social Media Boost Your Brand?

In today’s era of online connectivity, people often go online to connect with other users, share their thoughts and gain knowledge. Social media platforms give brands an opportunity to connect with their audience on a deeper level, resulting in a better reputation, higher brand visibility, and more means to grow your following. 

With that in mind, is one social media profile enough to build your online presence? The short answer is no, and the list below expounds on why it’s worth utilizing other social media channels to drive you closer to your goals. 

Why You Shouldn’t Stick to One Social Media Profile

1. You are Missing Out on a Large Portion of Your Potential Audience

The sheer number of social media platforms available today is enough to make your head spin. The one thing that immediately sticks out is the fact that there are unique social media channels catering to people of different cultures, nationalities, and with varying online activities. 

As you know, your target audience is likely to be on a different social media site. This “one size fits all” approach to social media marketing is not only disheartening but also not very efficient.

With that in mind, you will want to choose different social media platforms that match your business’ target audience. The more channels you use, the wider the net you will be able to cast and the greater your chances of reeling in your target audience.

2. Miss Out on Boosting Your Search Engine Ranking

The rise of social media has generated an increase in social search activity by users. This means that they will rely less on search engines such as Google when looking for services and information. Facebook in particular, where users spend a higher percentage of time on than any other social network, has become the top choice for people who want to go online to find more about your company.

By using social media, you will be able to reach out to a larger audience, from the comfort of their own home, and cut out the middle man. It is no secret that the more your website gets talked about, the more natural traffic you will receive. Coupled with the fact that social media traffic is free, means that you get more bang for your buck.

3. Lag Behind Your Competition

Even if you are a small business, it doesn’t mean that you can’t gain exposure and get noticed. By using social media platforms to publicize your business and connect with your audience, you are much more likely to generate leads, sales, and an increase in traffic.

Social media lets you build stronger relationships with your customers, allowing you to nurture your brand and build awareness. If your competitor is already adept at using social media to interact with their customers, you will be at a disadvantage in the market.

The Bottom Line: Exploring the Different Potential of Social Media

Social media platforms are all around us and have become a part of our daily lives. Through social media, we are able to connect with each other and get the answers to our most pressing questions.

The tools at your disposal allow you to reach out to a greater number of contacts, which can result in increased traffic, brand awareness, and new leads.

So what happens if you use only one social media channel to promote your business? You will be missing out on a wider audience reach, relevant search engine rankings and a higher number of leads.

With that in mind, where should you start? The easiest and most effective way to achieve your business goals is to explore all possible platforms to find out which ones work best for you. It is also imperative that you set clear objectives and strategies to drive the maximum return on your investments.

How Can We Help You?

Lethal Digital is a premium, high-quality website design and digital marketing agency. Our high standards allow us to produce unique online platforms that encourage lead generations, fantastic email campaign results, and impressive conversions. 

If you want to elevate your business in the digital world, speak to us today!