Our Guide to Using Google Ads to Promote Your Business

digital marketing agency

One way Google earns revenue is by partnering up with business and encouraging them to use their advertising platform. But how does this work?

Ad placements are relatively simple. When you invest money on an ad spot, your marketing campaign will most likely be successful, and you’ll get high returns for what you put out for advertisements. In turn, Google will gain a long-term customer and continue providing you with value-adding, results-driven advertising advancements and technologies.

Given the potential returns of online advertising, it’s smart to make the most of your investment. Perth businesses often work with digital marketing agencies like Lethal Digital, who know the ins and outs of web advertising and website design. With the help of a skilled agency, you’ll run successful ad campaigns that will help improve your conversion rates and drive greater sales.

If you still find Google Ads a bit iffy, read on. In this article, we’ll share with you how Google Ads help with your business’s advertising needs. Let’s take a look!

  1. Results Are Measurable, Adaptable, and Monitored

Knowing the true impact of your SEO efforts can be difficult since you don’t get direct feedback right away regarding the changes in your efforts. It can be hard to track what caused a particular effect in your business numbers or what exactly you did that may have increased or decreased your rankings.

However, Google Ads have an extensive range of analytic tools and PPC metrics that work efficiently behind the scenes. They allow you to automatically see analytics results without the burden of digging through papers and files for answers.

  1. Google Ads Partner Well with SEO Efforts

One of the biggest drawbacks of SEO is that though you’ll be getting authentic and rewarding results, it can take months in some cases before you notice any developments.

However, when you incorporate Google Ads in your marketing efforts, you’ll start to get feedback within 28 hours, and you can begin to dissect and make changes with your SEO campaigns from there. This is why it’s crucial to work with a digital marketing agency so you can merge bot concepts and create a successful ad and SEO campaign.

  1. Control over Advertising Costs

One of the greatest things about Google Ads is that it won’t be a big hit to your budget. This is because the cost you’ll pay for ads depends on how much you want to spend per day, and with that, you get a clear estimate of how much your advertisement will perform.

Because of this feature, you can easily budget your campaign and look at your ROI and CPM. Besides that, you’ll get to dig deeper into your campaigns, find your actual cost of investment, and keep from worrying about going over budget with your sales efforts.

  1. Helps Your Campaign Stand Out

Google Ads bravely puts your business among your competitors but finds ways to help you stand out from the crowd. This is because it enables you to appear in search engines and improves your digital presence, getting you to receive more clicks and site visits.

With that, these ads help your business improve your online ranking, pushing you to expand quicker and making you feel secure despite being in a saturated marketplace.

The Bottom Line: Google Ads Is a Business Secret Weapon

Now that you know how Google ads can benefit your business, it’s time to incorporate this weapon into your marketing campaigns. Knowing how ads can affect your business will help you create effective methods that will boost your online presence, increase your conversion rates, and garner more sales.

All you need to do now is work with a reliable digital marketing agency that will help your company thrive in the digital landscape.

Why Should I Work with Lethal Digital?

Lethal Digital is a high-quality digital marketing agency that creates premium content and campaigns focused on lead generation, email nurturing, and conversion strategies.

Being a results-driven company, we strive on creating content that will educate our client’s audience and provide their business with countless benefits. Learn more about our services today!