If we had to summarise Rachael Toohey Fitness in one word, it would be “confidence”. Beginning with a goal of helping women with their fitness and health transformed into helping elevate their mindsets, goals, aspirations, their whole life.
Transforming people’s lives is no easy feat—it required a lot of moving parts, and we were stoked to be on the ground floor. Lethal partnered with Rachael to craft a bespoke website, eBook series, EDM campaign and supercharged SEO copy to help spread the good word.
Website Design & Development
UI & UX Design
Rachael Toohey Fitness is not like your run-of-the-mill fitness program. Instead, it is a two-pronged mission—one part health, nutrition, and fitness, and the other focused on mindset, coaching, and motivation.
We knew from the outset that highlighting this unique duality had to be a core of every asset we crafted for Rachael.
Sit down with Rachael and you’ll realise she has a lot of valuable wisdom to share—and so we wanted to direct the spotlight to this.
This meant crafting bespoke, value-driven, SEO-friendly copy that helped people find, understand, and absorb Rachael’s program, advice, and tips.
The risk with an information-dense website? Is clutter. So we knew we had to pair our copy-first approach with an ultra-clean and polished look. This meant sharp serif fonts, beautiful neutral tones, and minimalist graphics.
On brand, always
Rachael’s digital journey doesn’t end at her website—her clients also get to follow a full journey of email nurturing and eBooks. To make that journey feel seamless, we designed all facets in tandem to ensure that each felt uniquely branded to Rachael.
A beautiful website is moot if nobody can find it! That’s why we took the utmost care to research key terms for her audience and embed these in the copy throughout her website to make Rachael’s website a top search result, every time.
I loved working with Lethal Digital for my website design and build. Very professional service and Lee was great to work with and brought my vision to life. Would recommend for all ? Thanks so much Lethal Digital, I appreciate your expertise