ECOMMERCE ▸ FASHION & LIFESTYLE
RARE Collective Official
Activewear designed to live in
BRANDING
SHOPIFY
EMAIL STRATEGY
SOCIAL MEDIA
APPAREL DESIGN
Started by popular fitness influencer and coach Lauren Simpson, Rare Collective was born from Loz’s desire to find activewear that withstood a brutal workout and looked good while doing it.
We met Rare right at its inception and carried it out until it closed doors in time for Loz to start her family. This meant a thrilling journey of rebranding, web design, extensive social media and email strategy, and weekly requirements to flex our most creative muscles to keep up with their dynamic new collections. Lets see how we did it,
Rare Collective was brand that was never still, never basic, and never boring. Just as we like it!
Over the span of Rare’s tenure, we handled regular collection drops, each requiring new and innovative creative to accompany it. We helped them build a cult following of dedicated fans through the warmest, most engaged email list we’ve ever laid eyes on!
With a focus on creativity, fresh ideas, and community engagement, Rare soared to cult status quickly and stayed there — and we can’t wait to do it again.
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SUCCESS STORIES
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