If you’re plugged into the Aussie fitness community, chances are you know Lauren Simpson and her brand RARE Collective. More than just another fashion label, RARE was launched by Loz to help empower women worldwide.
RARE isn’t a small-time e-commerce brand. With launches selling out in mere minutes, we knew we had to build them a website that could handle stacks of traffic, regular new drops, and varying campaigns, all the while being easy to manage in the back-end for their staff.
Website Design & Development
UI & UX Design
Working with Lauren previously with her fitness brand; Lauren Simpson Fitness, we had a solid understanding on who Lauren is and what she wanted for RARE: Simple, but bold and impactful.
RARE has regular collection drops, which means the look and feel of the site changes fairly often. The challenge here was to create a beautiful, clean base that was future-proof for all launches.
Working closely with the entire RARE Collective team, we built a fresh, clean, modern eCommerce website using the Shopify platform.
We focused on navigation, ease of browsing, and the ability to customise the homepage’s layout and look with every new collection.
The result? A future-proof, modern, easy-to-use website that’s ready for another launch sell-out.
RARE’s regular collection drops mean regular homepage overhauls. So it was important to us to create a template that allowed for these drastic aesthetic changes. Edge-to-edge banners, custom size graphics, and sleek interface helps us put the focus where it should be: The products.
Easy, Breezy, Beautiful Navigation
The last thing you want when browsing an e-commerce website is having to dig for the items you’re in search of. That’s why we prioritised navigation for RARE, ensuring your next favourite outfit is right at your fingertips.
What you don’t see is the backend set-up of the RARE website—a crucial part of this project’s puzzle. We knew we wanted to set up an ultra clean, easy system for the RARE team (and ourselves) to manage their website on the fly. From customisation to product uploads and inventory management, we’ve got it down.
Working with Lee? Absolute legend! From the get-go, he was all in – transforming our ideas into something extraordinary. His blend of creativity and professionalism is top-notch. Lee's got an eye for detail, whether it's fine-tuning fonts or perfecting backgrounds. He's patient, understanding, and really gets what makes a brand stand out. We're absolutely stoked with our logos. Massive cheers to Lee for his skillful work and for making the design process smooth and enjoyable. If you need a designer who can truly bring your brand to life, Lee's definitely your man. Swanny-D’s gives a big thumbs up!
Lee and the guys over at Lethal were very helpful, professional and were quick to design and deliver my logo for my online fitness business. I wanted to make a few adjustments to the original design, and Lee delivered in 24 hours. If you are after logo design, look no further! Thanks guys!
Thanks Lethal Digital! From first contact, Lee and the team were incredibly helpful and efficient in their process. I had the pleasure of collaborating with the team on a logo design for my production company Not a Phase. All designs were so amazing, I had a hard time picking my favourite! Absolutely stoked with the final result, and keen to start pushing my brand into the wide world. Thanks again, can't wait to collaborate again in the future.
Great experience, delivery on point and excellent on going support. Highly recommend!
Lee and his Team have been absolutely amazing. My website is monikajedrasfitness.com.au and I must say if you are after THE BEST “Lethal Digital” is the way to go . I am a fussy costumer and have done a lot of research to choose someone who is capable of meeting my expectations and WOW they have been met and beyond . Super happy and grateful for an amazing and professional experience. Fast replies and very thorough .Thank you@monikajedras _@zerogravity_mjfitness
I loved working with Lethal for my website design and build. Very professional service and Lee was great to work with and brought my vision to life. Would recommend for all 🙂 Thanks so much Lee, I appreciate your expertise
PeopleStart HR had great pleasure working with Lethal Digital over the course of the past few months. Lee and his team did a fantastic job on our new website, capturing the look and feel we wanted to show in our brand perfectly.The team are true professionals who take pride in their work and go above and beyond to ensure that their clients achieve the best possible results.Highly recommend speaking to these guys if you're looking for web design or digital marketing.
Lethal Digital are amazing, Lee was more than accommodating, will definitely be using them again! I'm over the moon with the logo they designed.
Lee and the team recently designed and launched our new website. From start to finish this was by far the most efficient and pleasant experience we have ever had with website design. Very professional team who kept to their word with great communication throughout. Highly recommend.
Highly Recommended using Lethal Digital!My experience using this company was very accommodating to my urgency needing designs/Logo's. Correspondence throughout my work was smooth and my received product was better than my expectation was Impressed. Thanks again for your awesome work!
I cannot recommend Lee enough! He responds very quickly and provides an after sales service second to none!! Thank you Lee for your continued help with the Yanchep Surf Life Saving Clubs website!!
Great service, great work and very fast. A very pleasant and easy experience.
Lee provided an outstanding and exceptional service in designing the website for my small business - Pro Bookkeeping Solutions. Lee is quite prompt in responding to the queries and has provided amazing tutorials for running the website. Highly recommended.
Lee created a fantastic, high-quality web page, logo and business cards for my company. The website was finished well within the time-frame outlined. He always responds to queries promptly and makes useful suggestions. He worked tirelessly and was happy to revise the work as requested until the final product was achieved. Highly recommend Lethal Digital.
WOW!!! Lee and his team EXCEEDED MY EXPECTATIONS with the quality of their service. Their invaluable expertise, professionalism and efficiency made for the best, streamline experience.I could not recommend them HIGHLY ENOUGH!You will not regret choosing Lethal Digital to transform the way the world sees your business!!Grateful!!!
Lee and his team have been so amazing! They have helped my business grow so much from designing my pregnancy training ebook to my whole website and logo. They helped with marketing tips and social media growth. My leads of picking up clients and retaining them have grown so much from working with Lee and his team. My clients have mentioned that the website layout is easy to get around. I can not thank them enough. So professional and responsive. Looking forward to working more with them for future projects. Thank you.
Lee created our website over 4 years ago and whilst we don't need him, when something minor goes wrong with our site, I send him an email and he responds and helps within 24hrs. It is incredible support and a huge piece of mind when running an online store.
Thank you SO much to Lee & the team at Lethal Digital for creating the new logo for my dog training business, it is epic and I'm still so in love with it! Nothing was too much trouble when it came to making changes so that it was absolutely perfect, even though I was picky haha. Thanks again guys, will definitely be using your services again in the future.
Lee has been a pleasure to work with. He has been extremely efficient and helpful in assisting me achieve a website I love. Would definitely recommend his services to anyone looking for a web designer!
Lee recently helped us create a website for our small business. He was knowledgeable and made the process so easy (as we were pretty clueless). I would highly recommend Lethal Digital.
Lethal are always exceeding my expectations with the deliverables on my website. Everything looks fantastic, and they are always prompt in their delivery. Highly reccommend!
I could not be HAPPIER with the Lee from Lethal Digital. I am the owner of Austin Roofing and as a small roof plumbing business, I found it super hard to find a digital team that actually gave me the results I was looking for.But since I started with Lethal, my business has grown super fast. Lee has always provided my with outstanding results and always worked with my budget. I will continue to use Lethal as I feel super confident leaving it in his hands.I highly recommend using Lethal Digital
Amazing service on all fronts. Super friendly staff, great communication and super slick outcomes. I absolutely love my website and cannot imagine working with anybody else in the future. They literally listened to the ideas that I had and made it reality. Cannot recommend more.
Lethal made it look easy working on our brand new website. Our interactions with them were nothing but professional, focused and objective to the task.
I am extremely happy with my new website! Lee at Lethal Graphics has been an absolute pleasure to work with & Always prompt with responses to my emails and very helpful, I can't recommend Lethal highly enough!
Lee and his team have been absolutely phenomenal for our business and the revitalising of our brand in 2020/2021. We had spoken to a number of businesses before meeting with Lee and immediately we felt that we had found our match.The enquiry phase for businesses looking for new websites can be intimidating and you find yourself just waiting at how expensive the quote was going to come it at. Lethal Digital surprised us with the ease and reasonable quote process.
Lee and the team at lethal digital did an amazing job building my company a 10/10 website.Even with nearly a year long delay in opening my business Lee and his team worked with us patiently and professionally through the whole process. I would highly recommend, thanks guys!From Rob and the team at Oceans Automotive.
Amazing service !
Working with Lethal was awesome. They were responsive, listened to what we had to say, gave us 5 varied concepts to choose from that could be revised if we wished. We liked ours and didn't want to change anything but they made an extra version for us to fit in smaller, narrower spaces should we need it.They answered all questions we asked, no matter how small or naive and we had our logo in just over a week.Slightly more expensive than some places in Perth but well worth it!Would recommend choosing Lee and the Lethal team.
I honestly couldn’t be any happier with the service. From the 1st phone call I made , Lee was extremely helpful. Nothing was ever a problem & not to mention how responsive he was . I never once had to chase them up for anything (they had to chase me 😂) .I can highly recommend with no issues & I look forward to working with Lethal for ongoing services.
Lee and the Team at Lethal Digital have been absolutely fantastic to deal with and super helpful! To be honest the first designs for my logo didn't match what i wanted but by the third version i had exactly what i wanted and exceeded by expectations and i absolutely love it!If you're looking for a Graphic Design firm to kick start your brand or a re-branding, Lee and his team will smash it out of the ball park!Thanks again!
Lee and the team at Lethal Graphics have been amazing in designing our logo. The seamless communication and the quick turnaround on the designs have been immensely helpful. I highly recommend Lethal Graphics for your next design project.
Fantastic work for our Stone Engraving website by Lethal Graphics ,always quick response from Lee,very supportive and helpful from the beginning.Got a new order the second day after our website went live,Amazing start！Thanks Lee, my best wishes for your business.
Lethal met all of my expectations and created a perfect website for our new company. They helped us every step of the way whenever we ran into any issues. I highly recommend them!
Highly recommend! The best digital agency in Perth
Extreme Concrete Pool RenovationsI would just like to say a huge thank you to Lee @ lethal for making our new website, very painless with zero problems, really happy with the results, thanks Lee, looking forward to working along side you with our 2nd company website, and all the AdWords work.Many thanksSteve
I am really happy with Lee's service, professionalism and knowledge on website design and ad work.
We were lucky enough to come across Lethal Digital and had them build the website for our new company. The service we received was first class and Lee was constantly in communication to let us know where everything was at. The feedback we have received from everyone has first been nothing but positive.Recommend Lethal Digital to anyone needing a professional website.Wayde Keyser, Director CXWA
Lee's attention to detail and exceptional communication skills made my website build super easy. Not only did he build be an incredible website, but Lee extended his services to cater for document design and email marketing to really help kickstart my brand. Super stoked I chose Lethal!
ABSOLUTELY AMAZING! Lee is 100% genuine, and i cannot thank him enough! Lethal Digital gave me the website of my dreams! Everything is exactly how i seen it in my head!!
Lee's been great helping me with all my graphic design and website needs. Couldn't recommend him more!
I had such an amazing experience with Lethal Graphics! Lee listened to all of my ideas and created a flawless space for me to conduct my business and showcase my work. I wouldn’t trust anyone else with my website and highly recommend him for anyone looking for a creative mastermind! Only giving 5 stars because 10 wasn’t an option!
Lee at Lethal Graphics has been fantastic to work with during the process of creating a new website for my business, Tuscany Bridal. He has been incredibly efficient and nothing has been too much trouble. I would highly recommend Lethal.
I have been working with Lethal Graphics for over 4 years, and couldn't recommend them enough (just don't get to busy) haha! Lee from Lethal has worked on 4 of my business, my entire online coaching business, graphics for meal prep service and ebooks, my current restaurant in house signage, marketing material and my previous fitness studio.Every time I email, I get a reply and he gets working on my requests from backend website client problems, new marketing mail chimp campaigns and new online shop additions.Let's as a solo entrepreneur that doesn't know alot about I.T Lethal has keep my business running smoothly.
Highly recommend, excellent service all round!
10/10I employed Lethal to create a website for my new online training business. At first I was a little sceptical because I live in the UK and they are based in AUS, but it couldn’t have worked more perfect. The time difference was great because it allowed us to both be working on the business around the clock. I was completely clueless as to how I wanted the website to look but Lethal had so many brilliant ideas. Lee has been there every step of the way, despite me changing my mind every day! They are always happy to go the extra mile and to put the client first.I am incredibly happy with the final result and would definitely recommend their service.Thank you Lethal!Hannah Pattie - BelleliDirector of Personal Best Coaching - pbcoaching.co.uk
We engaged Lethal Graphics to re design our website. Lee worked with us and understood our needs perfectly. Our new website looks great!We are now working on branding and marketing concepts. Excellent service highly recommended!
Fantastic work by Lethal Graphics creating our new website! The layout is clean, fresh and very easy to navigate. The communication and review process was excellent - particularly when we could view a 'demo' site online. Lee understood any changes we wanted to make and this process was extremely quick. Thank you Lethal Graphics and we can't wait to see how the next phase of the site progresses.
I am extremely happy with my new website! Lee at Lethal Graphics has been an absolute pleasure to work with & has done a fantastic job. Always prompt with responses to my emails and very helpful, I can't recommend Lethal highly enough!
Lee provided an exceptional service for our logo design. We had a vague idea of what we were looking for and what we ended up with exceeded our highest expectations. The whole process from start to finish was seamless, with quick responses & turnarounds. Highly recommended and would definitely use again.
Lee from Lethal graphics is the most professional person we have dealt with in the IT/website/brand structure field ever. Extremely good service, great value and an excellent communicator. Would work with him again and recommend him to all.
Excellent, professional service by Lee. Offers excellent advice and guidance.
Lethal Graphics have been excellent is the service and I highly recommend 'Lee' to any business.Always does a great job, on time and competitive prices.James Pettit 24th Aug 2018Principal Consultant
Lee and the team at Lethal Graphics have been exceptional with the creation of our website, The Human Blueprint.Nothing has been too hard and the attention to detail, along with his understanding of our business has made the whole process a breeze.We cannot recommend Lethal Graphics enough and look forward to working with Lee in the future.
After being mucked around by amateur web designers Lee was able to get my business back online and has provided fast professional service and is always reachable. He's restored my faith in the web industry and is a true professional. On top of that he has all my bases covered when it comes to SEO and online marketing. Thanks Lee! So happy I found you mate.
Lethal Graphics has supported me 100% with my business and digital marketing requirements. They continue to develop and keep up to date with whats happening in todays digital world, which I respect. I continue to work with Lee and his team as they are always happy to help.
Lethal Graphics did a fantastic job! Lee is awesome to work with. My business cards and website look amazing. I would definitely recommend Lethal for your business/ website. Thanks again Lee!
Over the years I have used a number of graphic and web designers, to date Lethal Graphics stands head and shoulders above everyone else. Lee Rekman quickly understood our needs and delivered concepts that surpassed our expectations.
While I can just provide a generic review and say that Lethal did a great job, it would not do it justice. The performance of the business was exemplary in all aspects. Customer service, designs, feedback was beyond incredible. They took an extremely rough idea and turned it into a masterpiece. You will definitely get bang for your buck with Lethal Graphics.
Highly recommended If you want a A1 high quality site and marketing stradegy with out spending 30K plus at a swanky advertising agency Lee is your man.
Such a fantastic experience from the beginning of the project right through to the competion i have receieved nothing but superior quality serivec and attnetion to detail. I would highly recommend Lethal Graphics to anyone looking for website design.
Not enough can be said about Lee’s talent / skill. Lee knows how to read his clients and nailed the design / look the first time, that’s a skill in itself. I was most impressed with his ability to create an outstanding website that looks professional, of top quality and one I continuously receive compliments for.Overall the work was done fast, communication was outstanding, and I will be continuing this relationship; Lee really exceeded my expectations and I am very pleased with my website. I highly recommend Lethal Graphics to any business/individual.
I cannot thank Lee enough for making this process so seamless! Even if you don’t understand everything in ‘digital land’ Lee makes everything so simple!Lee managed to bring to life my vision for my business from my logo to my website and everything in between!Would recommend Lee to anyone else wanting immaculate 360 services!
From start to finish the whole experience of creating my website with Lee was 5 stars. He made the daunting task of creating a brand new website feel easy and gave me a seriously flawless result. I could not recommend Lee enough and would not hesitate to engage in his services again in the future! He is a prompt replier and got my website up and running so quickly!! THANK YOU!
I engaged Lee at Lethal Graphics to help with my own private logo and brochure design after much research online. I was very impressed with their client stories and the proposal that was sent me was outstanding. The proposal was not only professional, but clearly detailed and outlined why you would want to engage them, the difference they have made with existing clients and what separates them from others – which as a small business start-up is what you want to know. It was all there and the content was exceptional and high level.Working with Lee is effortless – he nailed my logo design after only one revision and I was totally in awe of what the team had come up with and all within the committed time-lines.Lee is extremely reliable and professional and delivered every concept on time, every time, without fail when working on logo and brochure.I’ve now engaged Lee at Lethal Graphics to design my website as a result of the exceptional work and can’t say enough about the quality, speed and attention to detail to quickly grasp concepts and turn out exceptional visuals with very little revision required.
Lee and the team at leathal are amazing!You will not be disappointed. I had little to no idea on what I needed to do and they helped me in all aspects of getting my logo and designs for my clothing company up and running. They are quick and very open to whatever ideas you have. I am very happy with the outcome of working with Lee and am looking forward to continuing our work together.
Lee and his team are absolutely fantastic at design! They were so easy to communicate with, extremely supportive and helpful through this experience. Thank you so much!
I approached Lethal Graphics to design my new website for my business and the service was amazing, not to mention the design skills. I was recommended to go through Lethal Graphics from a friend of mine and was the best decision I could make for my business. Thank you Lethal, I have had non stop compliments about my website that has lead to more business for me.
I highly recommend Lee and the team at Lethal Graphics. They improved the design of my existing photography education website and gave me some useful advice on improving my SEO ranking. No request was a problem for Lee and I am really happy with the finished design.
Lethal Graphics have been great to work with on the design of my new business logo, very happy with the finished product, highly recommend!
If you want the best in the business look no further. I'm all about service and Lee has delivered above and beyond that. His service, quick email replies, very helpful, high quality work and actually cares about your website and the final product. If you want all the above look no further as I honestly couldn't recommend Lee and Lethal Graphics enough.
I highly recommend working with Lee. If you're an international client like me, you can trust Lee and his team to deliver your product exactly as you have envisioned. Outstanding design work, super fast response to all questions even after the project was launched. As a newbie I value the detailed information and instructions Lee provided about the webdesign process and finished product. I'm looking forward to working with Lethal Graphics again on future projects.
Worked with Lee and the team at Lethal Graphics on the development of my website project for Temporarily Your's. Lee was extremely helpful throughout the whole process with hints and tips and extremely knowledgable in the area. I found communicating with Lee easy and efficient, with changes made to the website quickly and no task too hard for him. I would highly recommend Lethal Graphics to anyone wishing to enter the e-commerce market wanting a professional and effective online platform.
I can't thank Lee and the Lethal Graphics team enough for the fantastic job they have done with our company's new website. It is not only going to have a serious impact on the success of the business but has significantly improved overall online brand presence.Lee was a pleasure to work with and no request was too much. His communication throughout this massive project was excellent and left me at ease throughout the whole process.Working towards a website launch, Lee kept me in the loop at every step and it was overall, a reasonably smooth process.I look forward to working with Lee on future projects and can't recommend his team's work enough.Thank you again!
Lethal Graphics is awesome. My website is gorgeous and exactly what I wanted!
Would not recommend anyone else when it comes to improving your business through web design!
Lethal Graphics provided us with an excellent service and design products to chose from. Lee was great to deal with and helped us along the way. Looking forward to our website design with Lethal Graphics in the near future!!
Lethal Graphics have done a power of work for me, logo refresh and complete website build, and they have done a fantastic job. Furthermore, I threw an ambitious timeline at them, and they achieved this without missing a beat. Great communication, wonderful concepts and exceptional delivery. If you need branding or website work done - look no further!
Lee's work is amazing and he took my ideas for a logo and business cards and turned them into something beyond my expectations. Great communication, fast turnaround for the initial concept and all revisions professional and best of all he was happy to answer all of my questions. I would highly recommend Lee and his team!!!
Initially worked with Lee on the design of my portfolio website, however have continued to come back with other projects as his work ethic and the work he produces is unbeatable. I recommend him to everyone I know. It is so nice to work with someone so dedicated to their work/ values and delivers great customer service. Even though he did my website years ago, he still responds cheerily within the hour for any questions I shoot through. Can't beat Lethal Lee!
From start to finish Lethal Graphics was there with us every step of the way.Lee & his team have created a fantastic website that our business can be very proud of.
Since having my own company i have used many graphic designers and web developers and have often been left very unsatisfied! then I FOUND LEE!!! Lee was gods gift sent to me! He is absolutely amazing! He is so passionate about what he does and SO efficient! I could not be happier with my custom made website and am so appreciative to Lee and his team!Thank you Lethal Graphics!
Working with Lee and the team at Lethal Graphics has been nothing short of amazing. Communication has been excellent. They have been so efficient completing all tasks and we were blown away with the end result of our website design and functionality.I could not recommend Lee and the team highly enough and I look forward to continuing to work with them for anything I need done in the future.
We are very happy with the service provided by Lee who has been professional and creative in our Branding and Website layouts.
If you had 10 Stars then it would have to be it! We love working with Lee from Lethal Graphics. He gets it! From the moment we sat down with Lee and walked him through the many pages of our vision, which we had taken the time to do, he got it. He went away worked out how he would set us up because our site was a bit different, unique and somewhat complex. Anytime we wanted to change something he sorted it. I love that we can now work the backend of the website ourselves however I have the confidence and peace of mind knowing that Lee is just a call or email away for advice and for any further work we would highly recommend Lee. We recommend him to anyone who is looking for an amazing graphic designer and website creator. Outstanding Lee and we look forward to working with you as we grow our empire. Thanks a trillion 😀
Absolutely Amazing, they have done a brilliant job in creating my logo. Gone above and beyond what was required of them, wasn't a long process and very easy to deal with. Over the moon with it all and definitely would recommend any business or anyone to use this company. I will be using them again in the near future for further advertising.
Dealing with Lee at Lethal Graphics has been an absolute pleasure. His service was not only prompt his logo design for Jacaranda Settlements was perfect. Lethal Graphics listened to my ideas and understood exactly the direction I wanted to take with my website. I will defiantly be recommending Lee at Lethal Graphics to all my firends
Very impressed! Lee designed exactly what I had in mind and his communication and presentation was flawless. Will definitely keep him in mind for the future.
Lee and his team at Lethal Graphics just finished my new website and i am ecstatic with the results. His communicating and professionalism throughout was of the highest standard which was highlighted in the finished product.Thanks Lee, couldn't be happier with the results.LukeHills Pool Painting and Renovation
Amazing! Lee was professional, helpful and totally understood the brief...which showed up clearly in his prompt email returning a perfect design copy ready for print within the hour. It was a tricky, urgent job that Lethal Graphics went over and beyond with and truly provided excellent work. Exactly what we were after. Flawless first impression! We will be using your services again for sure.Thank you!
The ratings don't go high enough for the experience that I have had with the team at Lethal Graphics!A lot of work went into my website which included a lot of input from myself. Lee and his team were superstars with their patience whenever I wanted to make another change or had a new suggestion. I was able to have full involvement in how my website and branding came together.Their customer service and customer satisfaction standards are extremely high.My website is of the highest quality, able to match my competitors and it didn't cost a fortune. I am blown away with how it has come together, how it looks and how it functions. My expectations were exceeded!THANK YOU! THANK YOU! THANK YOU!
I can't speak highly enough of Lee at Lethal Graphics. He made the daunting task of organising a logo for my small business so easy and enjoyable.With an extremely small budget but very certain ideas of the 'look' I wanted I was sure I would break his 100 per cent satisfaction guarantee. When I mentioned to a friend I was going with Lethal because of this guarantee she responded with, "oh dear, he hasn't met you then, has he?"Lee was so reasonably priced as he negotiated the cost based on me having an established concept. Unfortunately, once I saw my concept executed I wasn't loving it so... a few back and forths later and the result is an absolutely kick-ass logo which hits the mark perfectly! At no time during that process did I feel I was too much trouble or being too pedantic.I will definitely be using Lethal again! Thanks Lee!!