As an e-commerce store owner, you’re undoubtedly aware of how vital a role conversion rates play in your business’s success. A high conversion rate means increased sales, a larger customer base, and, ultimately, growth and prosperity for your online store. However, achieving an optimal conversion rate can be challenging, particularly in today’s competitive online marketplace. That’s why we’ve compiled a list of tips and tricks to help you increase your Shopify store conversion rate and set your business up for success.

1. Optimise Your Store’s Design and User Experience

The first step to improving your Shopify store’s conversion rate is to ensure that your website design and user experience are top-notch. A clean, professional design with easy navigation will keep visitors engaged and encourage them to explore your products and make a purchase. Consider the following tips:

  • Use high-quality, professional images and videos to showcase your products.
  • Implement a clear, easy-to-use navigation menu.
  • Optimise your website for mobile devices, as more and more consumers are shopping on their smartphones and tablets.
  • Ensure that your website loads quickly. Slow-loading pages can lead to high bounce rates and lost sales.

2. Offer Free Shipping and Easy Returns

One of the primary reasons online shoppers abandon their carts is due to high shipping costs. By offering free shipping, you can entice more customers to complete their purchases and improve your store’s conversion rate. Additionally, providing a hassle-free returns policy can help build trust with your customers and encourage them to shop with confidence, knowing that they can return items if they’re not satisfied.

3. Utilise Social Proof and Customer Reviews

Social proof, such as customer reviews and testimonials, can significantly impact a shopper’s purchase decision. By showcasing positive reviews and testimonials on your website, you can build trust with potential customers and reassure them that your products are worth their investment. Encourage your existing customers to leave reviews and consider offering incentives (such as a discount on their next purchase) to motivate them to share their experience with your products.

4. Optimise Your Product Descriptions

Well-written, persuasive product descriptions can significantly impact your store’s conversion rate. Ensure that your descriptions provide all the necessary information about your products, including features, benefits, and any unique selling points. Use clear, concise language and avoid jargon or industry-specific terms that may confuse potential customers.

5. Offer Multiple Payment Options

Providing a variety of payment options can help to make the checkout process more seamless and convenient for your customers. In addition to the standard credit card options, consider integrating alternative payment methods such as PayPal, Apple Pay, or Google Wallet. This will cater to a broader range of customers and can help to reduce cart abandonment rates.

6. A/B Test Your Store Elements

Continually testing and optimising your Shopify store is crucial for improving your conversion rate. By conducting A/B tests on different elements of your store, such as headlines, product images, and call-to-action buttons, you can determine which variations perform best and make data-driven decisions to optimise your website.


Improving your Shopify store’s conversion rate is a continuous process that requires ongoing analysis and optimisation. By implementing the strategies outlined above, you can increase sales, attract more customers, and set your e-commerce business up for long-term success. Remember that user experience is paramount, and by providing a seamless, enjoyable shopping experience, you can encourage visitors to become loyal, repeat customers.

Ready to take your e-commerce business to the next level? Look no further than Lethal! Our Shopify experts in Perth are dedicated to managing all aspects of your Shopify store, including theme customisation, functionality, inventory set-up, and integrations. And the best part? All you have to do is approve! With our expert guidance and support, you can focus on growing your business while we handle the technical details. Contact us today!