When you think of branding, what comes to mind? For many, it might be a company’s logo or its name. But what about the design behind these things? When it comes to logo design, the focus is on the visual elements of a company’s branding. Branding, on the other hand, is about creating a unique and recognizable identity for a product or service.

Logo design and branding are two important aspects of any business. Though they are often confused, they are two very different things. Let us differentiate these two terms and dispel any confusion between logo design and branding.

What is a Brand?

A brand is a way for a company to stand out from its competitors. It can be a name, term, design, symbol, or other feature that makes a company or product unique. A brand is a way for a company to put its stamp on a product or service and create a memorable image for it. In order to create a strong brand, companies must put together a consistent image and message that they use for all their products and communications.

In essence, a brand is a marketing tool that represents a company or product in the consumer’s mind. A brand can be a name, a design, a symbol, or a slogan. It can be a combination of these things or something else entirely.

What is a Logo?

A logo is the visual identity of a company or product. It consists of the name, symbol, or design that represents the company or product.

A logo is created when a company decides on a name, symbol, or design for its products and uses it to identify itself in the market. A good logo should be memorable and unique, and it should be used consistently across all marketing materials (such as web pages, advertising campaigns, and packaging).

Logo design is an integral part of branding because it helps to create a consistent image for a business. A good logo can help to attract new customers and boost sales volumes.

What’s the Difference?

A logo is a small graphic with a company’s name. It is one part of a brand that helps with visual communication. A brand is all the things (tangible and intangible) that represent a business and give the logo meaning. When a logo and brand strategy are combined well, they help you reach your audience in an effective and efficient way. The brand strategy communicates your message, value, and benefits, and the logo visually attracts more attention. This combination can also create extraordinary experiences.

Why Does it Matter?

So, why does all this matter? Why should you care if your company has both branding and logo design? Essentially, a company’s branding is the overall experience that a customer has with the company. This includes everything from the logo design to the packaging to the commercials. It’s important that all of these elements work together to create a cohesive experience for the customer.


Logo design and branding are essential aspects of any company or organisation. A well-designed logo and a strong branding strategy can help a company or organisation to stand out from the competition and create a successful and recognizable image. Knowing the difference between the two will help you craft a branding strategy that will fit your company’s identity and intended message for your audience.

Do you need help creating a brand that your audience will recognize and remember? Lethal is here to help you achieve those goals. We are a results-driven digital marketing agency focused on helping you reach your audience and drive more traffic to your business. As one of the best graphic design companies and marketing agencies in Perth, we provide proven solutions through social media advertising, Google Adwords management, logo and graphic design, as well as building functional websites. If you want to get desirable results in your marketing efforts, partner with Lethal today.