We have seen the income potential for using social media as we witnessed the rise of influencers. Why not channel such influence to your business? You can start with Instagram advertising.

This social media platform has started to reach out to small businesses and brands. You can now put your ads on the platform and even target your audience. However, you should be careful with your post. Any error would be costly. 

If you are new to Instagram advertising, you do not have to go through an expensive trial and error phase. You can do an effective shortcut by studying this blog.  

No Definite Strategy

Most businesses have a clear-cut strategy when they run social media marketing. The issue is that they have different plans for each network. If you do not have a cohesive strategy, your campaigns will be inconsistent. Your business would suffer.

You need to have a strategy to go with your target audience. Let it be your guide in all of your campaigns. You would follow this strategy on every social media platform.

You need to have a consistent approach to social media marketing to make a cohesive strategy. It is vital to your brand’s success. When you have a consistent plan, it is easier to manage.

You also need to have a strategy for the type of content you want to post on the various platforms. Just posting is not enough. You need to determine to whom you are addressing your message. You can do this by carefully studying the demographics of the platform.

Posting Controversial Content

In Instagram advertising or any digital marketing tool, experts discourage hard-selling content. You should not bombard your audience with ill-concealed ads or promotional content because you need to be sensitive to the nature of the platform. 

What you want to do instead is to post content that is pertinent to your audience. What they are interested in seeing. You should aim to be of value and informative. Give your audience something that they find compelling.

As a business, you will have to be sensitive to recent trends and developments in the market. It is a way to be relevant and have an active following.

You also have to be very careful in presenting your ad. In the past, influencers were successful in their brand endorsements. Some of the big brands were able to gain a lot of attention because of their ads.

Targeting the Wrong Audience

As an entrepreneur, you must know that each platform has a different audience. It will help if you target other groups on Facebook and Twitter.

Do not make the mistake of thinking that all platforms are the same. Each forum has a different approach to its target audience. If you do not understand the differences, you will target the wrong crowd and a subpar campaign.

You can target different audiences in different ways by customising your post based on each platform’s demographic. Your message content can be other as well. Do not assume that your message will be well-received, so always test your posts.


Your Instagram advertising campaign is not something to be taken lightly. The platform has started to reach out to small businesses, and it is relatively cheap when you compare it to other social media advertising platforms. The platform is also friendly to small businesses.

If you want professional help for your Instagram advertising campaign, you should tap into the expertise of Lethal. We will be your partner in creating meaningful posts that will attract more traffic and eventually lead to more profits. Contact us now for more information!