For some businesses, graphic design is a trivial matter, something that should not be a priority, or worse, something that they can do without. After all, it’s just about pretty pictures, colours, and fonts, right?
To an extent, graphic design is about pretty visuals, but it’s also more than that. Businesses use visual materials all the time, from websites to brochures to signages to product packaging. To be noticed by your target audience, the visuals need to be enticing enough to warrant their attention. A person will not give their time of day to something that has been designed in haste.
Businesses need a good graphic design to generate awareness, gain customers, and drive sales, so they will stand out on the market. Not convinced? Outlined below are some reasons you need to prioritise graphic design.
1. Establish brand credibility
People are more inclined to trust a brand if the message—visual or otherwise—resonates with them. If your brand has an excellent vision and mission, but you cannot convey it well with your audience through visual cues, your efforts might remain futile. It’s important to choose a colour, image, or font that communicates your message and evokes the emotion you want. Only then will customers flock to you and start trusting your brand.
2. Boost sales
Will you buy a carton of milk that has nothing emblazoned on it? Probably not, and neither will your target market. When you’re selling a product or service, you need to market them in a way that will attract your potential customers. You need to study what catches their attention and try to apply the insights to how you sell your items. You will know that your graphic design is good if it manages to attract customers and turn them into loyal patrons.
3. Brand recall
Have you noticed how you can easily recognize certain brands because of their branding? Consider Nike, Target, and Twitter, for example. Just the mention of the brands alone will trigger your brain to remember their corresponding logos. It’s because their branding is memorable enough to establish recall to people. Ideally, you would want the same for your business. You want them to associate your brand with a specific visual element, so they can remember you easily. Your goal is to find that instant connection between your brand and your audience.
4. A sense of professionalism
People will trust your business if they can tell that you’re a professional, and one of the easiest ways to do that is to invest in good graphic design. You want your branding to attract customers, not throw them off. A design that looks cheap equates to losing business, while thoughtful design can help you garner a loyal consumer base.
Graphic design is not something that you should overlook. In fact, it should be of top priority as it has the power to make or break your business.
If you’re looking for a professional graphic designer in Perth, get in touch with us to help you create visual concepts and branding solutions that convert.