To succeed in eCommerce, you must ensure your product pages are up to scratch. This means more than just having great product descriptions and images—you must design your pages with conversion in mind.

Here are some standout tips that help you optimise your eCommerce website design pages:

Add Video Content to Product Pages

Adding a video to your eCommerce website design can give shoppers a more in-depth look at the product, which can help them decide whether or not to purchase it.

Video content allows website visitors to engage with a product in a way that static text and images cannot. The movement, audio, and combination of text create a much more effective way of showcasing a product than any of those methods alone.

Evidence suggests that product videos on a website can increase conversion rates. This makes sense, as potential customers can better understand what they are interested in purchasing.


Creating an emotional connection with your site visitors is a great way to make your product pages stand out. If you can make people feel something while they’re on your site, they’re more likely to remember your site and your product when comparing options from your competitors.

Use your emotions to generate more emotions. When you’re feeling good, let that feeling fuel other positive emotions. When you’re feeling bad, use that as motivation to turn things around. Emotions are convincing, so use them to your advantage, especially when creating videos for your eCommerce website design.

It’s important to be clear that we’re not talking about using emotional sales language. More effective ways to create emotions with your audience than clever, sales-focused words and images. For instance, people don’t want to miss out on a good deal, so by creating a sense of urgency with a countdown timer, you can increase the chances that someone will make a purchase.

Give Them Proof via Specific Details

People want to see that your products and brand can be trusted, and social proof is one of the best ways to show this.

Product page design needs to show potential customers that others have purchased and are happy with the item. Testimonials like that build trust and confidence in the product or service.

Social proof is when people see that others are buying or using a product and are more likely to buy or use it themselves. This can be in customer reviews, ratings, or even how many people have bought the product. 

For instance, you can provide very specific and helpful information about each product, like how a shoe accommodates wide feet, how much arch support it provides, or how a shirt’s actual dimensions are so customers can measure them without visiting in person.

Talk about the Unique Selling Points (USP’s)

This means you should identify what makes your product or service unique and better than your competitors. This could be anything from a unique feature to a more affordable price. Once you know your unique selling points, feature them on your website and in your marketing materials.


Get ready to skyrocket your sales with Lethal’s help today! We’ll create an eCommerce website design for you that intuitively makes online selling easier and more convenient. Get your free quote by visiting our landing page today!