Logos are visual symbols that represent companies and organizations. They create an instant connection between customers and the brand, and are one of the first things people notice when they visit a website. Logos help to communicate the values and message of the business, and make a lasting impression on viewers.
People gravitate towards buying products from digital retailers that have a logo that conveys a purposeful statement of what the business is all about. Logos should be designed to communicate the values and principles of the company.
Choosing the wrong design for your product can have a negative impact on the sales of your product. Making the correct design choice could lead to increased popularity and higher sales for your brand. That being said, here are some key tips and tricks to ensure you create the perfect logo.
1) Keep Things Simple
Keeping your logo uncomplicated and easy to understand makes it easier for your target audience to recognize and remember your brand. But remember, the most successful logos are often the simplest. A logo should be easy to remember, easy to identify and easy to distinguish from other logos.
Simplicity is key to a successful logo – don’t load it up with too much detail, so your customers can easily identify your business in a glance.
2) Try to Be Unique
Try to stand out from the crowd with a unique logo that is instantly recognisable. Think about how you want your logo to look and how it will be interpreted by the public. Make sure it stands out from other logos in your industry and is memorable.
3) Keep it Mobile Friendly
With more and more people accessing the internet on their mobile devices, it’s important to create a logo that looks great on any device. Make sure your logo is simple enough to be easily recognised on a small screen and that it doesn’t lose its impact when it’s shrunk down.
When creating a logo for your eCommerce business, think of the long-term. Aim for a logo that is mobile-friendly, with a simple and easily readable design. Make sure the logo is horizontal to ensure it is legible across all devices.
4) Avoid Using Too Many Colors
One of the biggest mistakes people make when creating a logo for their eCommerce business is using too many colors. Not only can it make your logo look busy and cluttered, but it can also make it difficult to reproduce. Stick to two to three colors for the most effective logo design.
5) Make Sure It’s Scalable
Your logo should be able to scale up or down depending on the size of the platform it’s used on. For example, if you’re using the logo on your website, it needs to be able to scale up to fit the banner size. If you’re using it on a social media profile, it needs to be able to scale down to fit the profile image size.
Creating a logo for your eCommerce business is an important step in creating a successful brand. Make sure you choose a design that is unique, memorable, and scalable.
Lethal knows exactly how to make your perfect logo. We are one of the best graphic design companies in Perth that will help you build your brand visuals and marketing. Get in touch with us today to get started.