As a fitness business, you’re part of a growing industry that appeals to an increasingly widening target audience. It is apparent that more and more fitness clients look for the right business to meet their needs. 

In this regard, you want to develop a business that drives new clientele to you through searchable and comprehensive information about fitness services. Follow our tips below to build a profitable fitness service website.

Optimise Your Website for Mobile

A business without a mobile presence is like a store without a sign. Mobile-optimised websites are not only smart, but they are necessary. 

If you haven’t done so yet, create a responsive web design to make your fitness business website easy to use from any device.

Hire a Professional Web Designer

As a fitness business, your website is your online identity, and you’ll likely have a lot of competition. As such, hiring a professional web designer is necessary to have a website that showcases your business and your fitness services. It is also important because it will help you create a website that works toward your business goals. 

A professional website is essential to make your site look appealing and professional. This ensures that your website is SEO-friendly. If you want to create a platform that reflects your business, hire a website designer to help you put your best foot forward.

Have a Strong Content Scenario

Good content is the foundation of an effective website. What you produce for your fitness website can make or break your business. As such, having an effective website must include publishing quality content.

If you have poor content on your website, your visitors will not enjoy your platform. It is also good to have a blog for your website because readers will visit it to check for new posts.

Use SEO for Your Website

SEO, or search engine optimisation, is crucial for any website because it helps your readers find your website. It also helps your target audience find your fitness business website, which means you increase your leads.

Pages Your Fitness Website Should Have

As a fitness business, you should have the following pages on your website to properly represent your business:

  • Home: The Home page is the first page your readers will see. As such, you should have a professional-looking home page with a call-to-action. On it, you should include a description of your business, testimonials of your customers, a blog, and other links to your other pages.
  • About Us: The About Us page is often the most visited page after the home page. Include a description of your business, company history, staff bios, and more.
  • Services: The Services page should be where you list your fitness services and the benefits that your clients will enjoy. Make sure to include product descriptions, prices, and the contact information of your business.
  • Schedule: The Schedule page should be the place where you list your fitness services, the days you provide them, and the contact information of your business.
  • Testimonials: The Testimonials page should be the place where you can showcase your happy customers.


When you have a website, your business is accessible to anyone who wants to know about your fitness business or avail of your services. Having a website is necessary for any fitness firm, and the tips above will help you create the best website that will suit your business.

Are you looking for web design in Perth? Turn to Lethal. We create websites built around an effective lead generation strategy. Get a quote today!