KPIs are useful in determining what metrics define your company’s success. With this, you can track all the data you need to get a better grasp of your company’s performance. 

Before you start measuring your website’s performance, you need first to set the goals based on business objectives. Doing so can help you get a clearer picture of what you wish to achieve and when you hope to achieve it. 

To help you out, reputable web design experts from Perth share some of the most important KPIs all effective websites use:

1. Conversion Rate

The conversion rate is one of the most important KPIs because it tells you how successful your website is in converting visitors into leads and customers. Conversion rate is the percentage of visitors that have become leads or customers.

This is the first KPI you should measure because it shows you which of your marketing campaigns and pages are working or not. You will know which marketing channels generate more leads or sales and which ones are not that effective.

2. Quantity of Qualified Leads

Another KPI is the number of qualified leads generated by the website. By qualified leads, we refer to individuals who have requested information about your products or services. You can also use the number of leads that have requested a quote or contacted your sales staff.

3. Awareness Level

Among the most important KPIs is the awareness level of your products or services. It is an indicator used to know the percentage of people aware of your brand. This is determined using the number of potential customers who have seen your brand name in a search engine on social media.

4. Average Order Value

Average order value is another important KPI that allows you to measure how much your customers spend on each transaction. This is your average revenue per sale.

This KPI shows you how profitable your website is and whether your revenue is increasing or not. The higher this number, the better your website performs.

5. Customer Satisfaction

Customers are the backbone of your business. They are also your website’s loyal users.

To measure their level of satisfaction, you need to find out how loyal they are, how frequently they visit your website, and how likely they are to repurchase your products or services.

To do this, you can ask your customers to fill up a survey. You could also base your customer satisfaction on the number of customer reviews and the frequency of customer re-orders.

6. Time Before Purchase

Time until the purchase is also among the most important metrics used in web design. It is the time your customers take before they actually decide to buy.

You can use this number to identify the weak points of your website. This will help you improve the customer journey and reduce the number of visitors that leave your website before deciding to buy.


With the help of KPIs, digital marketing experts can determine their level of success. They can also say if their digital marketing strategies and web design deliver the results they want to achieve.

By using these KPIs, you can easily track and measure your website’s performance. These metrics will also help you identify the weak points of your website so you can improve them.

Are you ready to improve your website’s performance? Lethal, a trusted expert on web design in Perth, can help you. We create websites with consideration of strategies for lead generation and conversion. Contact our team today to find out more about our services!