Having a good web design is not merely about beautiful aesthetics, but it is also more about functionality, usability, and marketability.
Unknown to most people, a website’s design actually affects your web traffic, and ultimately your brand. This is why many big companies employ professional web design specialists to handle their brand’s website.
For many smaller businesses, a website is simply another avenue to market their products or services, treating it as they would any other advertisement. With this mentality, not much thought goes into the design, resulting in a bare-bones set-up with a simple product page and minimal functionalities. Although simplicity is the key to a good website, knowing the basics of design and how it meshes with marketing can help in the production of your website.
To help in this regard, here are six simple web design reminders to improve on your website’s traffic.
1. Know your target audience
It’s not enough to simply point out who you want visiting your sites, you actually have to know them in-depth. Using analytics tools to get information will go the distance in this regard—who visits your website, what keywords are they looking for, what products are gaining the most traffic, and other statistics. Knowing this would definitely help in your website’s design and ultimately determine what content will garner the most attention.
2. Employ good navigation
Having a bit of foresight will be helpful in terms of your website’s navigation. Simply compiling content upon content on your website won’t go well with your users, ultimately resulting in a negative user experience (UX). Your users should be able to easily find what they want within your website so that they will be prompted to return in the future.
3. Produce quality content
Essentially, this should go without saying—provide quality content, or no one will want to visit your website. This is the lifeblood of your website, and it is necessary to improve your lead conversion. Using appropriate images and videos to supplement, as well as providing expert, factual content will go a long way to proving that your website is worth visiting.
4. Prioritise speed
Keep in mind that having quick loading web pages translate to a positive UX. By prioritising speed from the onset, your web developers can crunch much simpler codes, to begin with, ultimately making for faster loading times. Limiting your content to necessary, digestible chunks will help in this as well in improving website traffic.
5. Align design with your brand
Your website is your brand’s face—a good-looking website results in a positive brand for your business. Your brand recognition relies much on your website’s design, not only in the outward appearance but in its functionality as well. A slow-moving website projects an image of a slow-moving business, and poor navigational process shows poor business planning. Align your website with what you want people to see in your brand—even to the smallest of details.
6. Apply Search Engine Optimisation (SEO) processes
Your website will only maximise its traffic through the utilisation of proper SEO practices. Knowing about the specifics of SEO is a highly important skill in today’s age, which is why hiring a specialist to take care of this for you is a needed expense. This would assure better rankings on Google and make sure your business finds its way into the search board.
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These six simple reminders can go a long way into improving your website’s traffic. By employing them, you can assure that your website reaches a wider audience and that your brand becomes recognised through your website. This is, of course, merely a starting point for your website, as conquering the business world is a never-ending process.
Are you looking for a website design agency in Perth? Get in touch with us to see how we can help. We’re dedicated to providing only the best quality to ensure your utmost satisfaction.