Content marketing sounds like an effective way to increase your online audience and get more eyes on your product or service. Now, you have to convince your boss that you should use it. You have to pitch it to them, which means you have to prepare. We’ll tell you how so you’ll be ready when the time comes.
1. Define Your Research on Digital Marketing Opportunities
First, you have to know the tools or strategies you’ll use. Find out what your competitors do. Do they use web and social media marketing? What are they doing? Dig into the analytics or reports of your competitors to see where they’re getting their traffic and what they’re doing to get it. After you’ve done your research, outline what you’ll be doing.
2. Choose Your Digital Marketing Approach
Once you’ve researched your industry, you should have a better idea of how to pitch digital marketing services to your boss. Hackers are currently the biggest threat to most industries, so an excellent place to start is by creating social media content about how to spot phishing scams and how to protect your data.
If you aren’t going to focus on social media, a webinar is a good choice, as is an email campaign. Be sure to choose something you know you can produce well.
3. Identify Your Target Audience
Your target audiences will differ depending on the specific digital marketing service you’re pitching. If you’re pitching a social media campaign, you’ll want to know who the people are who are most likely to follow your company so that you can tailor your content to their interests and needs.
For an email campaign, you’ll want to know who the people are who are most likely to buy, so you can tailor your content to the people most likely to care.
4. Choose Your Channel
Once you’ve decided what you’re going to do, you need to choose a channel or an outlet. You can do an email campaign, a social media campaign, a webinar, or a blog. If you’re going to do an email campaign, as an example, how many emails will you send and at what intervals? Be sure to define all of your goals before you get started.
5. Brainstorm Your Content
As you begin your digital marketing campaign, you have to be sure you have regularly updated content. You need to have enough content to go out for a few months and to create a calendar for producing more content over time. It’s also essential to plan the stories you will be pitching. For example, you can create a series that specifically talks to the people whose traffic you want.
6. Start Your Content Rolling
Once you’ve got your research and your outline, you should start by creating some social media and web content. While you’re working on this, your calendar should begin building up, and you should have enough content to send people to the webinar you will be offering. You’ll want to promote this webinar and the content that you’ve created to get people to fill up your calendar. Simply keep people interested in what you’re doing.
Conclusion
Pitching your boss on digital marketing may be difficult, but it’s worth it to try. Take your time, put in the research, think about how you’re going to make this work for your company and be sure you’re ready for when the time comes to pitch your boss on digital marketing services.
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