You cannot succeed in your digital advertising efforts without direction. Otherwise, you’re just a raging bull with no matador or big red cape to try and hit.

You need to define your goals in order to establish your strategy and set key milestones to hit. It’s best to remember that analytics will not do much if you don’t actually have an objective in mind. To truly grow as a brand, there are some things you need to do to define your goals.

Pinpoint Your Overarching Goal

The first thing you want to do is figure out your overarching goal. What are you trying to do: drive traffic, increase the value of your business, improve your SEO, or build your brand?

These are good base goals to have, and they can constantly change according to what’s most important to you.

The good thing about digital marketing is that you can have multiple objectives for one overall campaign. It all comes down to having that big idea that your various executions will be working towards.

Match Your Marketing With Your Operations

You have to know exactly what your brand does and how to best leverage digital marketing to make that happen. Even if you have a solid marketing plan in mind, it won’t translate to any real and sustainable success if it isn’t aligned with how your business actually operates.

It’s about linking your marketing efforts to the actual stages of business progression you have. Consider your expansion and resources when deciding how best to draw in your audience. This way, your lead generation doesn’t go to waste.

Make Sure Everything Can Be Measured

As much as possible, you want to avoid vague objectives like “to be successful” or “to improve performance,” among other things. Even though those are obvious positives you want to achieve, it’s better to put this into quantifiable markers. This way, you can track your progress.

It is easier to make a campaign when you have specific numbers to define your goals. With KPIs, you can legitimately use metrics and data to adjust your strategy accordingly.

This rings especially true when navigating the world of digital advertising, where you have a huge net to cast. Narrow down your targets to numbers that translate to your bigger picture goals.

Avoid Spreading Yourself Too Thin

You may be tempted to hit as many channels and platforms as you can, but you don’t want to make your campaign overly complex. You’ll make it harder to manage and possibly even have counterproductive results.

Remember that one size does not fit all. In digital marketing, you need to choose what works best for your brand. Try to keep things simple by measuring your campaign’s progress and learning from it while refining it.

You should also avoid overly ambitious goals. Although it’s good to reach high and move forward, you still have to take into account the resources at your disposal.


Defining your goals will help you come up with a digital marketing plan that can actually work. You don’t have to be big to create an effective digital campaign. Just remember to revisit your goals after certain milestones so you can adjust your strategy based on the progress you’ve made.

Lethal Digital prides itself on results-driven high-quality digital advertising in Perth. Connect with us to get started on your campaign and receive a quote.