Since many business owners think Google Ads are pretty straightforward, many end up making many mistakes that could jeopardise their online ad efforts. No matter how simple Google Ads can seem, it’s always a good idea to familiarise yourself with the common mistakes marketers and business owners make. But what are Google Ads anyway?
Google Ads is an effective lead and sales generation system with a plethora of features that allows you to customise your campaigns and focus on a specific target market. However, without the proper techniques and strategies, you could risk limiting your ROI.
What Can You Do to Improve Your Google Ads Strategy?
Remember, your business and Google would have different goals — your brand would want to increase sales while Google’s focus is to boost clicks. Seeing that there’s a bit of conflict of interest here, it’s best to work with a reliable marketing team and website design company to ensure ethical concepts are used to maximise Google Ads fantastic features.
The great wait to avoid making common Google Ad marketing mistakes is to prevent them from happening in the first place. And the best way to do that is to understand these mistakes, familiarise yourself with them, and discuss how to avoid them with your team.
Here are some common Google Ad mistakes you should know:
Mistake #1: Choosing the Wrong Default Campaign Targeting Options
Usually, when you create a search network campaign, you’ll be given the following options — either you choose Search Network, Display Network, or both. Where lead generation is the goal, you’ll want to select Search Network.
The reason is that choosing Search Network will give you a higher yield in conversion rates than Display Network. Search Network uses target keywords to allow your ads to appear on Google and search partners. With Display Network, your ads will be placed on relevant websites, but they won’t appear for people who are actively looking for your products and services.
Mistake #2: Having Poor Keyword Search
One of the riskiest Google Ads mistakes you can make is not performing keyword research thoroughly. Some business leaders just select keywords they think their target audience will be using, giving them inaccurate data on which keywords would give your business better results.
With that being said, you must work with a reliable digital advertising team to ensure that they’re using the right tools to help you find relevant keywords for your campaigns.
Mistake #3: Using One Ad Variation
Another Google Ads mistake you want to avoid is only using one ad per ad group or simply one ad with one variation. If you wish to increase your conversion rates with minimal cost, it’s best to create a bunch of ad variations per ad group.
You can simply change up your thumbnail image, do minor tweaks in your headline or descriptions, just so there’s a bit of variety. After that, you’ll be able to see which ads and approaches generate more clicks, allowing you to make necessary changes in your ad campaigns. Two to three ad variations should be enough to help you spot which strategies work.
Mistake #4: Ignoring Regional and Local Trends
SEO and Google Ads aren’t a simple concept. There’s a lot of research and data involved to ensure that you create the right principles that will help you reach your business goals. With that being said, knowing regional and local trends can help boost the effectiveness of your Ads.
Depending on your business, make sure you run ads that target your local community. This way, you’ll get enough market share and visibility, allowing more people to search for your business. Besides that, you can also pin your ads on locations close to your region to see if you can bring in more people as well.
The Bottom Line: Knowing the Different Google Ads Mistakes Can Help You Thrive on the Digital Marketplace
You know what they say — the best cure is prevention. And this holds the same with marketing and advertising concepts. Your brand will surely flourish when you know what mistakes to avoid and the steps you should help utilise certain marketing and advertising principles.
So work with an experienced advertising team and website design company and watch your business maximise the benefits of Google Ads.
How Can We Help You?
If you’re looking for a website design company that specialise in Google ads in Perth, you’ve come to the right place.
We are a high-quality website design company that creates websites that have a plethora of effective strategies that help our clients thrive. We create lead generation strategies, email nurturing strategies, and conversion strategies — all of which you need to boost your business’s sales and reputation.
Learn more about how Lethal Digital can help you today!